Impact & Brand Recognition: Here's How You Create More of It!

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 25 August 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode, I have my wonderful client, Jenny Nuccio, joining me! Jenny and I share our expertise about understanding your competitors, when and how you should rebrand your business, how to storytell in your business and so much more!

What you'll hear:

Understanding Your Competitor: Why this is important when building exposure and brand awareness
Is It Time To Rebrand? Here's how you know + ways to create more recognition in a saturated market
Storytelling: How it gives you an "Impact" advantage (and here's the right way to do it!)
Guest: Jenny Nuccio, member of Julie's exclusive networking mastermind SHINE and founder of Imani Collective @imanicollective. Imani Collective is a leading ethical impact brand making home goods for the modern mama by 100+ empowered artisans in Kenya.

Find Jenny on Social Media:

Jenny’s Instagram

Jenny’s Website

What did you think of today’s episode? If you connect with the things I chatted about today, I urge you to apply for my exclusive networking mastermind SHINE at juliesolomon.net/shine

To dive deeper into each episode with myself and other podcast listeners, plus receive exclusive bonuses relating to the show, come join The Influencer Podcast Facebook group.

And be sure to snap a screenshot and tag me @julssolomon & @jennynuccio as you’re listening to this week’s episode. Remember to hashtag #theinfluencerpodcast, that way I can share your screenshot on my story too!

Transcript

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0:00.0	Hello and welcome to the Influencer Podcast. I'm your host, Julie Solomon,
0:05.1	business coach and brand expert. I invite you to join millions of our other
0:09.2	listeners in building a brand that is influential, loved by the masses, and worth
0:13.8	millions. The Influencer Podcast is the only resource you need to start, grow, and
0:19.3	scale the brand and business of your wildest dreams. Discover why people all
0:23.9	over the world call the Influencer Podcast their go-to for all things
0:27.4	branding, influence, and marketing. That's what you want to get your hands on,
0:31.2	right?
0:34.5	So I am so excited to chat today. As I mentioned before, we are chatting all
0:40.9	things, understanding your competitor, rebranding, and the impact of story, and
0:46.4	how to really create impact with your story. So as we dive in, Ginny, I would
0:51.4	love for you just to give a little bit of spill about who you are. You're
0:54.6	amazing expertise and how you lead and what kind of brought us together today.
0:59.9	Hi guys, my name is Ginny Nuccio. I am the founder of Lonnie Collective. So that
1:06.9	is a originally started as a nonprofit, a socio-economic women
1:11.1	empowerment program, which we still are today. And we've switched over the
1:14.7	years and in what we'll talk about of knowing our competitor and storytelling to
1:19.6	one of the leading ethical and impact brands in Home Decor in the States and
1:24.1	globally. So I started with 16 women a decade ago, and most of the time I've
1:30.2	been Kenya right now, I'm traveling with my family, but my family and I live
1:33.0	in Kenya. And yeah, now we have a little over 110 artisans in Kenya, and we love
1:38.7	everything I get to do. So yeah, your story is so cool. And the fact that like,
	...

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