Immi - A Healthy Ramen for Every Body
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 October 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
In the second part, we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian Food brand, as they relay that the pandemic environment was favorable for their product, the global supply was a hurdle for them.
Both quit their jobs in May of 2019. They launched their first product in January of this year. They even wished to launch early since the pandemic slowed down their product development.
The brand has swapped carbs and preservatives with protein and plant fiber. There is 35% less sodium in their noodles, and it can be adjusted by how much of the soup packets one uses.
They talked about:
* Official launch dates
* Shipment in pandemic
* Wished for an early launch
* Immi noodles' specialty
* Hidden details
* Diabetes-friendly product
* Their family's reaction
* Feedback from customers
* Are they plant-based
* What's next
Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand.
For more on Immi, visit: https://immieats.com/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.
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*
This episode is also brought to you by EcoCart.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | So for us, it's about balancing, you know, the economics of our product and making it work given the cost of doing business has gone significantly up. |
| 0:30.6 | But on the bright side, we're still experiencing, like, increased demand for a product like ours. |
| 0:35.6 | And so, you know, obviously the pandemic holistically was not a great thing, it's a terrible thing. |
| 0:41.8 | But for our business, it's depending on what angle you look at it from. |
| 0:46.8 | It's been good and bad. |
| 0:49.3 | I think ultimately, we both subscribe to the belief that if we can make us business successful during challenging times, like when things are good, it's just going to accelerate things. |
| 1:05.1 | We all know delivering shipping are a major pain. |
| 1:08.1 | Fortunately, with Phoenix Commerce, you can now deliver a better customer |
| 1:11.4 | experience and improve conversions up to 14%. How? By providing your customers with personalized |
| 1:17.7 | actual delivery dates and options directly on your web store. And post-purchase, |
| 1:23.6 | well, stay on top of things with Phoenix Proactive Delivery Alerts. |
| 1:32.1 | So retailers, brands, and online merchants big and small trust Phoenix Commerce to optimize their entire order shipping and delivery experience? |
| 1:34.8 | So why not you? |
| 1:36.5 | For more details, check out PhoenixCommerce.com. |
| 1:39.4 | That's Phoenix, F-E-N-I-X Commerce.com. |
| 1:44.4 | We all know that sustainability is now a driving factor in consumer purchasing decisions, |
| 1:49.9 | and EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop |
| 1:55.8 | carbon neutral with you. |
| 1:57.4 | And that's why, 1,500-plus brands that use EcoCart like APL, Barkerbox, |
... |
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