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Served with Andy Roddick

IMG's Max Eisenbud joins the show, tennis super agent behind Maria Sharapova, Li Na and Emma Raducanu plus Jon Wertheim on the tennis GOAT debate

Served with Andy Roddick

Served Media

Sports, Tennis, Society & Culture

4.81.1K Ratings

🗓️ 27 February 2024

⏱️ 93 minutes

🧾️ Download transcript

Summary

Send us a text In this episode of 'Served with Andy Roddick,' we are joined by Max Eisenbud, the SVP and Head of Tennis Clients at IMG Tennis. He shares his insights on signing a then 11-year-old Maria Sharapova and the crucial role her father played in her career. Max discusses the influence of Tiger Woods' career on his strategy for brand partnerships, particularly for Maria Sharapova and his other clients. He also reveals the story behind signing Chinese tennis star Li Na, making her the first athlete to work with Nike in a way no one else had before. The conversation then turns to Emma Raducanu's meteoric rise and the industry's reaction to her US Open victory and current stardom. Additionally, Andy and Jon Wertheim explore the 'GOAT' debate, with a special focus on Novak Djokovic's legacy in tennis history. Support the show Keep up with us on socials! Instagram: https://www.instagram.com/servedpodcast/ X: https://twitter.com/Served_Podcast TikTok: https://www.tiktok.com/@served_podcast?_t=8jZtCnzdAnX&_r=1 Watch the Episodes on YouTube https://www.youtube.com/channel/UC0k_--YLuTNuDvq1Dw4zHmw Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I thank you for joining another week of the served podcast with me, Andy Roddock, straight off the top.

0:13.9

We are going to give thanks to our served supporter club.

0:18.8

I love doing this so much, Mike,

0:20.9

that we're never going to do it again after today.

0:25.1

I do like doing it, but we will be on Tennis Channel, T2,

0:30.3

which I can't exactly just start naming off people, strangers,

0:35.2

that are supportive on air.

0:38.2

But this week, huge thank you to David F. Russell S.

0:42.0

Mary Kate B. Jackie C. Adam S. and Jessica W.

0:46.8

who donated to the Andy Roddick Foundation by virtue of them supporting the served supporter club.

0:53.7

So we appreciate you.

0:55.4

And the next segment is going to be Rackett Runddown brought to you by.

0:59.5

Nobody has sponsored this segment yet.

1:03.1

But I'll do it anyways.

1:04.9

I'm going to do it anyways.

1:06.5

We have an unbelievable interview in this show with Max Eisenbud, who is agent to the stars,

1:13.6

Sharapova, Lee Na, now Emera, Kanu.

1:17.6

You don't often get the level of honesty that Max gives about how the sausage is made behind the scenes and what his strategies are, how he reacts to

1:28.3

triumphs to tough times. It just gives you a behind the peak look at the entire universe of what

1:37.2

is in the undertow of the matches that you see on TV. So fascinating, unbelievable to hear the stories of where he was

1:46.2

and what happened the two months before Maria broke through in 2004, Wimbled in the two months

1:51.6

afterwards, the rest of her career, hooking up with Lee Kna to be her agent, dealing with

...

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