Hi guys welcome back to another up for this detail I'm here for Ecte and I'm really excited because as you guys know I

Absolutely am obsessed with great candles and I'm always looking for new brands and new products to try.

I've been obsessed.

So I can't wait to dive in, but without further ado, I want to introduce you guys

to the founder of Booshe, Johnson,

Hormans.

Welcome to the show, John, I'm so excited to host you.

Thank you for having me.

Happy to be here.

Yeah, no, I'm excited to host to you, like I said,

because I love the innovation behind Boujie.

I mean, I want to learn all about that,

but if you could kind of give us a walk down memory lane,

tell us how you got started in the candle business.

I know you have a very impressive background,

you know, so if you could tell us a little bit of how things got started.

Yeah happily. Funly enough my experience with candles started when I was back in the shoemaking industry

so I had together with a former business partner,

a direct consumer loafer brand.

It was French.

We had a boutique in Saint-G in the sixth and very much focused on

artisanal craftsmanship they were fully made in France. We had a boutique and

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