If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 June 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public perception and business decisions. TIME-STAMPED SHOW NOTES (00:00) The Importance of AI Adoption (02:14) Optimism vs. Pessimism in Business (05:52) Navigating Chaos in Business (06:21) The Rise of Influencer Marketing (10:01) B2B CTV Advertising Insights (11:11) Branding and AI in Marketing (17:01) Media Influence on Business and Society To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

Click on a timestamp to play from that location

0:00.0	When it comes to growing your business, we all know that customer engagement is key, but the real challenge, keeping up with marketing every single day when you're already wearing a million hats.
0:10.2	Most people don't have the time, the skills, or the budget to do it all.
0:13.9	That's where constant contact comes in.
0:16.1	Their award-winning marketing platform makes it easier and way more effective to connect with your audience.
0:21.6	And the best part, you don't need to be a marketing expert.
0:25.1	With constant contact, you can build and manage email, text, social media, events, and
0:29.3	landing pages all from one easy dashboard.
0:32.0	No more juggling five tools or wasting time overthinking every post.
0:35.9	Their AI content generator helps you turn rough ideas
0:38.8	into polished, ready to send messages in seconds. And with hundreds of customizable templates,
0:45.0	your brand always looks professional. You also get smart automation, real-time reporting,
0:49.7	and tools that actually help drive sales. And with a 97% email deliverability rate,
0:56.1	your message gets where it needs to go.
0:58.1	Try Constant Contact free for 30 days at Constant Contact.com.
1:01.5	That's Constant Contact.com.
1:04.2	I listen to a podcast with the Fiverr CEO with Harry Stevings, the 20 BC dude.
1:08.7	Uh-huh.
1:09.2	So I'm paraphrasing here.
1:11.2	But the quote is, if you're not adopting AI, F you will be a burden on society.
1:16.6	So I think that's a little intense.
1:18.4	Yeah.
1:18.8	I understand his premise of it.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.