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Today's question comes from Craig in Delaware.

In previous years, you've advised using a tax professional, but lately you've been promoting

a software that listeners can use to do their own taxes.

We've had professionals do our

taxes for years, so I don't disagree with that advice. But what is the reasoning behind changing

your stance on tax preparation? Data. We did a better job than flying by the seat of our pants

analyzing who was coming to the website.

So if someone came to the website and Art Ramsey Solutions.com and clicked on ELP

endorsed local provider for tax preparation, when they went to a tax professional and they had

an extremely simple return, and the tax professional would

charge two or three hundred dollars to prepare a return that takes 15 minutes. The people

would say, no, I'm not going to do that. And so we were seeing like 60% of the leads that went through to the tax professionals

were not qualified leads meaning the people were they were not in the market to spend that

kind of money to do a simple tax return and they would opt out and go do something like

turbotax and and so we weren't serving the listener well.

And it was aggravating our tax professionals because they were getting about over half of their people calling them were not turning into customers because they were not qualified leads.

And so the data told us that about half of our audience would prefer to do a quick, easy,

digital tax return. About half of our audience has a complicated return. They own a business.

They've moved. They've gone through some kind of life change or they have investments or whatever,

and they need a tax professional, and a couple hundred

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