Identity Shift - Part 2 of 2

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 3 August 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kaelin Poulin sharing her presentation from Funnel Hacking Live about identity shift. On this episode we hear from Kaelin Poulin during Funnel Hacking Live talking about identity shifts and getting your customers to be a part of your community. Here are some of the awesome things Kaelin talks about in today's episode: Why it's important to care about your customer. Why you need to have an "I am" statement and manifesto. And why you need to give your customers a cape. So listen here to this awesome presentation from Kaelin Poulin about how to to build your community by giving your customers an identity shift. Transcript - https://marketingsecrets.com/blog/332-identity-shift-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello, this is a short message from AO. We know finding the right gift can be tricky. So give the gift of electricals this year for an extra helping of ooh. Whether you're shopping for star bakers, fitness fans or coffee lovers, we've something for everyone on your list and for any budget. Plus, we'll deliver in time for Christmas. Join over 600,000 happy
0:23.3	customers and shop all your gifts now at A.O.com. What's up everybody? It's Russell Brunson. Welcome
0:31.8	back to the Marketing Secrets podcast. So excited to have you guys back. Last episode I talked about
0:36.2	identity shifts and how it's helping me in my life and about how we try to orchestrate these things inside of the lives of our customers and our businesses as well.
0:44.8	Today's episode, I'm going to actually let you guys listen in behind the scenes of Kaylin Poland's presentation from Funnel Hockey Live a couple of years ago, where she talked about the identity shifts that she creates for her customers. And if you wonder about why they're so successful on top of all the other amazing things
0:57.0	they do, one of the biggest reasons is this.
0:59.9	They are the best in the world at getting their women who come into their programs to have
1:03.8	an identity shift.
1:05.6	And what's crazy is I've had a chance to see his first hand to Clette, my wife, she got
1:09.3	into Lady Boss, started buying her supplements and going through the things and and uh and i watched my wife as she started taking on
1:13.9	these identity shifts as well it's been really fun to watch her and her growth um but it all come back
1:18.8	to brandon and kathen orchestrating these things from the very beginning and uh and how they weave
1:24.0	them into their community and what they're doing and And it's such a powerful lesson. So if that said, we'll load up the theme song and we come back.
1:30.1	Let's have a chance to listen in behind the scenes of Kaven Poland's presentation on the
1:33.4	identity shift from Funnel Hacking Live.
1:36.5	So the big question is this.
1:39.1	How are entrepreneurs like us who didn't cheat and take on venture capital for spending
1:43.5	money from our own pockets.
1:45.5	How do we market in a way that lets us get our products and our services and the things that we
1:49.8	believe in out to the world and yet still remain profitable?
1:54.2	That is the question in this podcast will give you the answers.
1:58.4	My name is Russell Brunson and welcome to marketing sickness.
	...

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