Ideas That Stick with advertising legend Lee Clow

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.8 • 1.9K Ratings

🗓️ 2 April 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Apple's "1984" commercial, the Energizer Bunny, and the launch of Air Jordans all have one thing in common. They're all creations of legendary ad man Lee Clow.

As creative director of Chiat/Day, Lee spent decades making work that transcended advertising and became cultural icons. He shared a close relationship with Steve Jobs, and his Think Different campaign revitalized Apple, transforming it into the brand we recognize today.

As someone whose career started in advertising, Lee's a hero of mine, and I was thrilled to sit down with him. He shares the entertaining stories behind his most iconic work and some insights into Steve Jobs's leadership, his rare ability to fearlessly embrace creativity.

This...is A Bit of Optimism.

For more on Lee and his work, check out:

Apple's "1984" Macintosh commercial

Lee in the Creative Hall of Fame

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Do you remember that old Apple commercial from 1984 with this woman running into a
0:05.7	Norwellian scene and throws a hammer at a screen of Big Brother?
0:10.5	It was this commercial, this iconic commercial that launched the Macintosh computer back in 1984.
0:17.0	Well Lee Clow was one of the creative partners that actually made that ad.
0:21.0	So we sat down and talked about how it came to be.
0:24.0	Stay tuned.
0:25.0	For as long as I can remember, I've been fascinated by the depths of human potential
0:32.0	and the incredible things that humans can do.
0:34.0	So I became a cognitive scientist studying all the ways in which we think, create, make decisions, and work toward becoming who we want to become.
0:42.0	I'm Scott Barry Kaufman, host of the psychology
0:44.9	podcast. I'm a cognitive scientist and I've written 10 books and hundreds of articles on topics
0:50.3	such as intelligence, creativity, while being, narcissism, introversion, and education.
0:56.0	The Psychology Podcast is a place where we investigate the different ways in which we can unlock
1:00.3	human potential, and where I get to interview some of the most extraordinary
1:03.8	and fascinating people and we have real conversations about what it means to
1:07.5	achieve success and what it means to be human. So join me, Scott Barry Kaufman, on the psychology podcast where we investigate
1:16.8	the deaths of human potential. Listen to the psychology podcast on the I-Heart
1:22.2	radio app, Apple Podcasts, or wherever you get your
1:25.3	podcasts.
1:26.3	I'm Sala Mozen, and I've covered economic policy for years and reported on how it impacts people across the United States.
1:35.0	In 2016 I saw how voters were leaning towards Trump and how so many Americans felt
1:40.5	misunderstood by Washington. So I started the Big Take D.C.
	...

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