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I use a term called AutoMagic, the user experience operating system actually connects to the exercise device,

changing the incline, the speed, the resistance, automatically.

For example, we have a lot of outdoor activity workouts where you climb Kilimanjaro.

Well, you actually climb the exact angle of descent and us that Kilimanjaro is on.

You step for step go right up to the top of Kilimanjaro.

Now, in my case, it took me two weeks to get to the top, but I did ascend to the top of Kilimanjaro.

And I did it in my basement.

Welcome to the Baron Streetwise Podcast.

I'm Jack Howe.

The voice you just heard, that's Scott Waterson.

He's a CEO and co-founder of Icon Health and Fitness,

which makes exercise machines under brands like Nordic Track and ProForm.

And more importantly, owns a subscription service called IFit.

That connects customers and their machines with live classes or recorded workouts

and attractive outdoor locales.

Connected fitness has boomed during the pandemic, sending shares of Peloton and Nautilus soaring,

which means conditions could be perfect for Icon and other fitness players to go public.

Listening in as our audio producer, Meta.

...