I Want to Develop a Routine Around Online Business Metrics. Where Should I Start and What Should I Focus On?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 February 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Matthew, who has a question about developing routines around online business metrics. Which metrics do I find the most important? Which are my favorite tools for monitoring performance? Do I have any daily, weekly, and monthly routines for analytics? Do I delegate analytics to your team? In this episode, I mention Google Webmaster Tools. Learn more at https://www.google.com/webmasters/. I also mention my new course, Smart From Scratch, which opens next week! Learn more and enroll at http://www.smartfromscratch.com/. Do you have a question about online business metrics? Record it at http://www.askpat.com/. Thanks to our sponsor, Design Crowd. To learn more about working with their designers, go to http://designcrowd.com/askpat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:07.0	Dot com.
0:08.0	AskPath.
0:10.0	Hey, what's up, everybody?
0:12.0	Paflin here and welcome to episode 806 of Ask Pat.
0:15.0	Thank you so much for joining me today.
0:16.0	As always, I'm here to help you by answering your online business questions five days a week.
0:20.0	We have a great question today from Matthew, but before that, I do want to thank today's sponsor, which is Design Crowd.
0:26.0	All right, so real quick, if you're stuck on how to design your logo or develop it or, you know, get your website up and how it's going to look at your business cards or anything that needs design help, I would highly recommend checking out Design Crowd.
0:38.0	Design Crowd is a website that helps businesses crowdsource custom graphics from over 500,000
0:42.5	designers worldwide, and you can get the perfect custom design every single time or your
0:46.9	money back.
0:47.7	So check out DesignCrowd.com forward slash Ask Pat to learn more and download your free guide to crowdsourcing
0:52.6	great logos, graphics, and websites for your business.
0:55.6	And you can get $100 off your next design when you enter the promo code Ask Pat.
1:01.8	Well, hi, Pat. My name's Matthew. I'm a longtime reader and listener. In fact, I began with you by listening to session one of the Smart Passive Income podcast many years ago.
1:12.7	Thanks so much for all that you do.
1:15.1	My question today has to do with online business metrics and developing routines around them.
1:20.8	There are so many performance indicators we can pay attention to when we run online businesses pertaining to our websites, mail lists, advertising
1:29.5	campaigns, and even social media strategies. Some of these are unique visitors, page views,
1:35.9	bounce rate, opt-in rate, conversion rate, authority, load time, keyword rankings, views,
1:42.0	likes, engagement, and all of that.
	...

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