Let's be real. Business isn't a fairy tale. There's no magic spell for success.

If you really want to grow your brand, poor quality data is the last thing you need.

So forget outdated insights.

UGov brand tracking delivers real data from real people in real time.

No bots or third-party data, just authentic intelligence you can trust. Because your brand deserves a real time. No bots or third-party data, just authentic intelligence you can trust, because your brand

deserves a real world happily ever after. Find out more at yougov.com slash brand tracking.

The Economist.

Yeah. The Economist Hello and welcome to the intelligence from The Economist.

I'm your host, Jason Palmer.

Every weekday, we provide a fresh perspective on the events shaping your world.

Elite athletes need their blood to take on as much oxygen as possible.

There are plenty of ways to cheat that, like hormones that stimulate red blood cell production. Or, as the current buzz around cycling has it, inhale just a bit of poison.

And quite a lot of Britain's politics used to hang on debate and oratory in the close quarters of the House of Commons.

But our analysis shows the speeches are getting shorter, and in the age of social media, fewer people are around to hear them.

First up, though.

Everyone understands by now that drones are absolutely vital for a whole range of things on the modern battlefield.

This is warrousy drone, FPV, on optovolokny.

Here he's, got uput up and out of the road.

What they might not understand this well.

What they might not understand this well

is just how fundamental the contest for the electromagnetic spectrum

is to make that happen.

...