I Launched A Viral Water Brand In 8 Weeks

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 15 August 2025

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want Sam's guide to create actually-good content? Get it here: https://clickhubspot.com/mch Episode 735: Shaan Puri ( https://x.com/ShaanVP ) talks to Dan Porter ( https://x.com/tfadp ) about how he turned canned water into a viral hit. — Show Notes: (0:00) Making water viral (24:12) Marketing from the bottom (45:15) Positioning is everything (58:22) How I got 100M followers (1:04:29) How to spot gold — Links: • 67 Water - https://www.67water.com/ • Overtime - https://itsovertime.com/ • Teach for America - https://www.teachforamerica.org/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	So this is like a canned water brand, a high school basketball player, and a TikTok meme walk into a bar.
0:07.5	And out comes this.
0:09.0	And this is the story of that.
0:10.8	I feel like I can rule the world.
0:13.2	I know I could be what I want to.
0:15.9	I put my all in it like my days off.
0:18.5	On the road, let's travel.
0:19.8	Can I just hype you up like I'm Dana White in the UFC?
0:23.0	Because we have here the most entertaining man in business.
0:27.6	The guy with the most illustrious career.
0:30.0	He started Teach for America.
0:32.2	He created the viral hit game, draw something, and sold it for hundreds of millions of dollars.
0:37.0	He worked with our
0:38.6	Emmanuel in the talent world that he built the best amateur basketball league on the planet
0:44.4	and affected culture and now he's here today telling us about his new ventures new brands
0:50.3	new things is he's building along the way and how to do it. So, Dan, welcome. You're the reigning
0:55.2	defending, undefeated, most entertaining man in business. I appreciate that. You know, sometimes
1:01.2	people go 19 and 0 and then they don't win the Super Bowl. So I got to keep winning until I guess
1:07.4	I'm in the grave. So you are a teacher, professor at NYU, and so is Scott Galloway.
1:12.7	Who's the better professor and who has more street cred on campus? Who's got bigger pull?
1:18.4	He's richer and more famous and I'm humbler. So I guess that's how it goes.
1:28.2	Okay, so dude, I wanted to talk to you because you texted us something and confused me.
	...

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