I can’t believe it’s not buttery! (LuLaRich Deep Dive)
Be There in Five
Kate Kennedy
4.8 • 7.1K Ratings
🗓️ 26 September 2021
⏱️ 150 minutes
🧾️ Download transcript
Summary
This is part 1 of a 2-part deep dive about the Amazon Prime documentary LuLaRich, a series chronicling the rise and fall of the infamously moldy, egregiously unattractive, paper thin short-lived leggings empire, LuLaRoe. After learning this company is holy in more ways than one, Kate dives into a couple different angles she wanted to elaborate on following watching the documentary, the first being the relationship to her prior series about the "venn diagram" of exploitative sales pitches and how this relates to other predatory practices of self-help/cults/religions/etc. Beyond that, Kate digs a bit more into DeAnne's background, patriarchal influences, estranged sister, and then moves on to try and figure out what was the actual best case earning potential of this “once in a lifetime opportunity.” After that, she uncharacteristically proceeds to do a lot of mental math and walks you through her discoveries as it relates to what she found out that could’ve really gone down with their inventory's demise after going through some of the paperwork related to their cargo shipments. A little heavy, a little light, every Kendall at the Met Gala needs their Kim shadow. Part 2 coming Thursday with Amanda Montell (author of Cultish: The Language of Fanaticism), which will be a more specific discussion about how to spot culty tendencies and avoid getting ourselves involved in a situation that could turn into a slippery, nay, buttery, slope
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WORKS CITED
https://www.sltrib.com/religion/2021/09/16/jana-riess-lularoe-shadow/
https://annehelen.substack.com/p/what-got-left-out-of-lularich
https://www.vox.com/the-goods/2019/4/30/18524356/lularoe-sellers-bankruptcy-mlm
https://www.buzzfeednews.com/article/stephaniemcneal/lularoe-lawsuit
https://thesnappingpoint.com/why-are-lularoe-leggings-so-damn-ugly/
https://www.truthinadvertising.org/lularoe-wants-silence-critics/
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Transcript
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| 0:00.0 | Before we get started this week, I wanted to tell you about a once-in-a-lifetime business opportunity. |
| 0:04.8 | It was kidding. I wanted to tell you about Orate New York, one of our lovely sponsors this week. |
| 0:08.5 | You've probably heard me talk about them a lot lately. I love their jewelry because it's kind of the |
| 0:13.3 | pieces that I've seen on other people. I've been like, how is your jewelry so delicate and not |
| 0:16.7 | tarnished? It doesn't look clunky. It doesn't look cheap. And then I found Orate. I find |
| 0:20.4 | jewelry brand founded by women for women. Pieces ranging from classic to statement to completely |
| 0:24.7 | original. And yeah, now they make all the delicate gold jewelry I wear that I'm obsessed with. And |
| 0:29.4 | the best, the biggest thing for me, which I know is not everyone's priority, but I want real gold |
| 0:33.6 | because I don't want to have to take it off. I like to leave things on the shower or from going |
| 0:37.2 | swimming. I love it like a swim. I'm sleeping. And even better, you know, because of all that |
| 0:42.4 | physical activity. Or it comes with a lifetime warranty because I know it's a real deal. No green |
| 0:47.0 | neck, no green fingers. You have to sharrot to the leggings. This is incredible quality jewelry that |
| 0:52.8 | I truly wear all day every day. I am currently wearing my sapphire burston necklace that I love. |
| 0:57.8 | That's very like daintain subtle. I'm also wearing a gold bar necklace. It's become a staple. |
| 1:02.1 | Sometimes I'll put on my Virgo sign like necklace is a third. I don't know if I want to fit in. |
| 1:06.4 | I could go on and on. But what's so exciting is that Orate will give you 20% off your first |
| 1:13.2 | purchase. If you go to oratenewyork.com slash be there in five and use promo could be there in five. |
| 1:17.6 | That's a you are a te new york.com or 20% off with no minimum spend. It's for be there in five |
| 1:24.4 | listeners. And again, go to oratenewyork.com slash be there in five and use promo code be there in five |
| 1:30.7 | to get 20% off. Hi everybody. Welcome back to the be there in five podcasts. I'm Kate Kennedy your host. |
| 1:46.1 | Today we are going to be talking about Lula Rich, a four part Amazon prime docu series that chronicles |
| 1:53.6 | the skyrocketing success of multi level marketing leggings company Lula Ro from its beginning to now |
... |
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