I Buy, Therefore I Am

Hidden Brain

Hidden Brain Media

Arts, Science, Performing Arts, Social Sciences

4.6 • 40.4K Ratings

🗓️ 1 July 2019

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

Transcript

Click on a timestamp to play from that location

0:00.0	This is Hidden Brain, I'm Shankar Vedantam.
0:04.4	All of us are surrounded by brands.
0:07.9	Designer brands.
0:09.1	Calvin Klein's obsession.
0:10.8	Oh, the smell of it.
0:12.8	Bargain shopper brands.
0:14.0	You're going to spend $20 every month on paper towels anyway.
0:16.6	You're throwing your money away.
0:17.6	The mini-share wows are for everything.
0:19.6	For every day.
0:20.3	Brands were seemingly every demographic slice among us.
0:23.6	Good morning.
0:24.4	I'm Wilford Brimley and I'd like to talk to you
0:26.4	for a few minutes about diabetes.
0:28.7	Actually about diabetes.
0:30.6	Have you ever stopped to ask how brands influence you?
0:34.3	Is it the slick advertising, the relatable characters,
0:39.5	or the story?
0:41.1	Lance Armstrong will go out there with the story of I Beat Cancer.
0:46.5	And I'm going to put on my gear.
0:48.7	I'm going to put on that yellow bracelet.
0:51.1	I had about 50 of them.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Hidden Brain Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Hidden Brain Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.