Humans Using AI Outperform Humans Without AI by a LOT (Case Study)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 3 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). (00:07) The issues that arise when you use AI without human intervention. (00:29) An overview of the case study on using AI to augment your work. (02:41) How people overestimate AI in the short term and underestimate it in the long run. (04:14) A breakdown of the numbers within the Harvard case study. (05:02) Discerning between the three different forms of AI. (05:38) Examples of practical use cases for AI that you may not have heard about. (07:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! 'Centaurs and Cyborgs on the Jagged Frontier' 'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality' ChatGPT ChatGPT 4 Sol Rashidi on LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Did you know, Neil, that humans using AI outperform humans using without AI by a lot?
0:07.0	I did know that because AI can help you automate quite a bit.
0:11.0	I do think there is one issue though which is companies using AI without
0:17.2	humans and sometimes it works but in majority of the cases we're seeing a lot of
0:21.9	errors and issues and then humans have to go on and fix it.
0:24.4	But I think when you combine both of them you can get more done in less time in high quality still.
0:29.5	Yep.
0:30.5	And the reason we're talking about this right now is because I found a case study and actually read it this morning and so basically here's the story
0:36.9	So this guy Ethan he put a team of social scientists together working with BCGs or Boston consulting Group, which is one of the elite kind of consulting firms out there.
0:46.0	And basically they turn the offices into the largest pre-registered experiment on the future of professional work in the AI age, right?
0:53.0	And there's a working paper that's out.
0:54.3	I'm not going to read all 58 pages to you.
0:56.3	I'm going to read segments of this post over here
0:58.2	with some highlights.
0:59.2	And those of you that can see us on YouTube,
1:00.8	if you're still not subscribed to us on YouTube,
1:02.3	you can see the images as well. So you can now see my
1:05.3	screen here and where my cursor is you can see the headline here is
1:09.4	consultants using chat gb t4 outperformed those who did not buy a lot on every dimension, every way we measured performance.
1:18.6	Okay?
1:19.6	And you see a graph over here where it shows, you know, kind of the before is like this graph and it's hard to explain
1:25.3	but it's basically let's just say on a scale of 1 to 10 right in terms of quality the
	...

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