Hu Kitchen Co-Founders Jordan Brown + Jessica Karp On Creating Hu's (Deliciously Addicting) Products, Growing Their Brand + What Is To Come!

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 15 November 2020

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#38: In today's episode, I am chatting with two of the founders of one of our favorite brands - Hu! You likely know Hu because of their kickass dark chocolate bars, hunks, gems and crackers and they are exploding everywhere right now. And pre COVID you probably could have seen me in their restaurant in Union Square about 4x week. I have been a groupie of Hu’s for years now. Way before my blog or Instagram and the founders have become dear friends of mine and in this episode you will hear the full lowdown on how they got started, their approach to food and why Hu products stand out so much compared to anyone in the market when it comes to ingredients, taste and everything. We also dive into why the restaurant closed, what is to come for Hu and you get to listen first hand to the brother and sister duo, Jordan and Jessica, who started the brand along with Jessica’s husband Jason. I love Hu so damn much we are even invested in the brand. They are changing the industry in the best way ever and it is a dream to be a part of the magic. If you haven’t tried Hu’s products yet - 1000000% place your order with them today and use the code RACHL for free shipping on their site. You can’t go wrong with literally anything from them. But a few of my favorites are the cashew butter and vanilla bean, almond butter and puffed quinoa, crunchy mint, gems (those are the little chocolates I bake with!), every cracker flavor and the hunks are beyond addicting. Thank you MegaFood for sponsoring today's episode. I personally have been buying MegaFood’s products for over 6 years now and am obsessed with the brand. All of MegaFood’s products are non-GMO, gluten-free, dairy-free, vegan or vegetarian and SOY-FREE (something that is really rare in vitamins and supplements believe it or not). Use the code RACHL for 15% off your first order. Thank you to my favorite haircare brand, Prose, for sponsoring this episode. Prose creates custom products for every single customer based off an in depth consultation you take on their site - seriously it was so in depth and helpful! They make all clean and responsibility made products that are free of parabens, sulfates, GMOs and anything cruel and gross. I use their pre shampoo mask, shampoo and conditioner religiously. Every Prose bottle is made-to-order for you and you can get 15% off your first order today!! Prose.com/RACHL For more from me, I'm over @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0	Hi guys, welcome back to Just the Good Stuff. This is your host, Rachel Mansfield. I am a cookbook author,
0:10.7	recipe developer, mama, and wife, and probably the biggest Hugh Kitchen advocate on the planet.
0:18.5	In today's episode, I am chatting with two of the founders of one of our most
0:22.8	favorite brands over here, Hugh. You likely know Hugh because of their kick-ass dark chocolate
0:28.9	bars and they are absolutely exploding everywhere right now. They are the makers of my go-to
0:34.7	chocolate for baking, snacking, and everything, as well as my favorite
0:38.6	chocolate-covered nuts, aka their hunks, and grain-free crackers. And pre-COVID, you probably
0:45.7	could have seen me over in their restaurant, over in Union Square, about four times a week. I even
0:50.9	had like this spot in the corner where I would sit there, eat my lunch or my
0:55.2	dinner, whatever. And people watch while I like worked on my laptop. It was like my home away from
1:00.8	home in the city and such, such an amazing place and happy place. I also got to meet so many of
1:05.8	you guys there too, which was so, so cool. I have been a groupie of Hughes for years now, way before my blogger
1:13.7	Instagram even existed, and to see their insane growth over the last few years has truly
1:18.5	been so magical to watch. The founders have become dear friends of mine, and in this episode,
1:23.9	you'll hear the full lowdown on how they got started. Their approach to food and why
1:28.6	Hugh products stand out so much compared to anyone else in the market when it comes to the
1:32.9	quality of ingredients, the taste, and everything. We also dive into why the restaurant closed,
1:38.6	what is to come for Hugh, and you get to listen firsthand to the brother and sister duo Jordan and Jessica who started
1:45.8	the brand along with Jessica's husband Jason. I love Hugh so, so much to the point where we
1:51.0	actually invested in the brand a couple years ago. And I honestly feel like a proud parent
1:56.7	slash groupie when I see exciting news come out about them or like anything that has to do with
2:02.6	Hugh. I just get so giddy inside. It's like I like geek out over it. Recently they got into the
	...

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