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The Town with Matthew Belloni

How YouTube Quietly Took Over TV, With CEO Neal Mohan

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 15 May 2025

⏱️ 37 minutes

🧾️ Download transcript

Summary

Matt is joined in person by YouTube CEO Neal Mohan from the annual TV upfronts in New York to discuss YouTube’s relationship with Hollywood in 2025, challenges from TikTok and Instagram, and why creators continue to seek out other platforms after gaining success on YouTube. They also talk about their newest deal with the NFL, which includes a YouTube-exclusive NFL game, and how they plan to reinvent watching sports (0:32). Matt finishes the show with a prediction surrounding the announcement that the streaming service Max is changing its name back to HBO Max (32:51). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing…’ click here. Host: Matt Belloni Guest: Neal Mohan Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hi everyone, it's Amy Polar, and I'm launching a new podcast called Good Hang.

0:05.1

In preparation for that, I asked some of my friends to send in some videos and give me some advice.

0:10.6

Just be yourself, and the guests will come.

0:13.1

Don't be the celebrity that this is their, like, sixth thing they're doing.

0:16.0

I love true crime and cooking podcasts. Is there any way you could combine the two? Well, everyone has an opinion and a podcast. So, join me for good hang. It's rough out there. We're just trying to lighten it up a little.

0:30.7

With HubSpot's built-in AI, you can get more done than ever before. Breeze agents help you do things in seconds that used to take hours.

0:38.0

And Breeze co-pilot keeps you two steps ahead, giving you the right insights at the right time.

0:42.5

Get started today at HubSpot.com forward slash AI.

0:47.2

It is Wednesday, May 14th. Greetings from New York and the TV Upfronts.

0:52.5

When I first started covering Hollywood almost two decades ago, the annual upfronts here were dominated by CBS,

0:58.0

which was the number one network and lorded over the advertising buyers at the time.

1:03.0

They used the upfrents, as we know, to figure out where to place their billions of dollars in ads every year.

1:08.0

Cut to this year and CBS doesn't even do an upfront presentation here.

1:12.5

It's kind of sad.

1:13.6

These days, there's a clear 800-pound gorilla of the upfronts and it's YouTube, which

1:18.6

started doing its own presentation about a decade ago and now throws what it calls a

1:22.4

brandcast event for all the ad buyers.

1:25.0

I went today, Lady Gaga performed.

1:26.6

Very nice.

1:28.7

Remember, YouTube is the platform that CBS's owner tried to sue out of existence two decades ago. Now, YouTube generated

1:34.7

about $36 billion in advertising last year for its owner, Google, almost as much as Disney, Fox, NBC

1:41.1

Universal, and yes, CBS's owner Paramount, combined.

...

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