How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 27 February 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money [00:38] Niche down! [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies). [01:08] You can charge more because you’re niching down and have specialized skills. [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific. [02:38] Drip just rebranded to be e-mail marketing for e-commerce. [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis. [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen. [03:50] Apple started with a single computer and now have a whole line of products. [04:08] When you’re working in a niche, your conversion rates will go up. [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service. [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies. [05:55] You can’t be everything to everyone! [06:01] That’s all for today! [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how you can steal business away
1:02.0	from your competition while charging more money.
1:04.8	So I'll keep it very simple. Here's one simple way you can do it. It's nitching down.
1:10.0	So when you're starting out whether it's, well I'll talk about this in the concept or in the context of services
1:16.7	when you niche down when you are a Facebook ads agency that specializes in working with education companies, for example.
1:24.8	Well, A, it's easier for you to sell.
1:27.6	It's also, it's more focused, which means at the same time, when you talk to people, people
1:32.0	are like, well well aren't there other
	...

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