How You Can Make Your Content Addictive | Ep. #574

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 25 February 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Make Your Content Addictive [00:52] Eric tends to follow long-form case studies. [01:10] He likes reports, custom data, and short videos. [01:28] Eric prefers Alex Becker’s content, because his videos are concise. [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable. [02:06] Some visual aspect is always helpful. [02:18] The “How a Car Engine Works” animagraffs is a great example. [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin. [03:48] Bucket brigade: a format where each paragraph is two to three sentences max. [04:15] Brian Dean attracts a lot of social sharing because of his great posts. [04:35] Neil finds that people like text and images in one post. [04:56] He is considering integrating podcast clips into his content. [05:15] Keep testing your audience to see what they want; it will vary from industry to industry. [05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular. [06:15] Design is an important facet of addictive content. [06:58] That’s it for today! [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Erichu.
0:57.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how you can make your content addicting.
1:02.0	So when I think about content that I keep coming back
1:04.8	through time and time again, well, here's some examples.
1:08.1	So I remember yesterday I was flying back from San Francisco
1:11.8	and I saw a bunch of reports from Twitter. So basically I look at it, I follow a bunch of lists on Twitter and I save them to pocket and then when I'm on the airplane I'm reading all the stuff that I've saved and I tend to follow custom case studies so people that have
1:24.9	done long-form case studies on companies like Uber or Intercom for example
1:29.0	kind of deep dives into those strategies or very specific metrics that they are sharing with others that are not so available to everyone else.
1:37.5	So not to cookie cutter stuff. I'm looking, at least in my stage right now, I'm looking for unique things that stand out and also from a video perspective too
	...

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