So I'll have one ad that is running at the top and it's entire job, you know, you've seen cyclists, you know,

they bike information. There's a person in the front that breaks the wind. So the ad in the front

literally in marketing for me, it breaks the wind. It introduces brand new people that have never heard

about your product or service for the first time to the concept.

All right guys, let's get started. So just briefly about the groups. So we're going to basically

it's very simple. It's one of the things that I wish all the products that we build these days

are the things that I wish I had when I was learning my stuff. It's a systematic way to exchange

ideas in a small group. So basically what we do is that people who get into alliance, we put them

into little groups that cause our life done on Zoom. So you get to interact with other people,

people that are above you, we kind of mix. We're going to experiment a little bit with how to mix

it better, but we also change people in groups. So over time, you get to learn from different people

and also contribute back to the group. That's really the best way to learn marketing. Before I give you

a few more tips on how to improve the effectiveness of your marketing. Let me ask you to answer a few

questions. All right, so how you advertise a potential news website without spending a lot. So

news websites are especially. So news websites are especially if there's a lot of text on them,

especially if you pick the headline right. And if there's authority on the domain on Facebook,

you get really good low CPCs. I mean, the algorithm is changing a little bit, but even if you have

a non-news product, like an actual product, one way to promote it is to actually write a blog post

about it and push it on Facebook. And then at the end of the blog post, you can give away the product.

Like a simple way. That's it. I'm selling these sleep glasses. Whatever we do, I would write a

blog post explaining like 10 techniques on how to improve your sleep. And then, you know,

one of them is blu-ray blocking glasses. And then I would recommend the product in there. Obviously,

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