You're listening to TED Talks Daily. I'm Elise Hugh. Pop culture is changing with a different

kind of storytelling, a different kind of comic entertainment from Korea. They're called webtoons,

and web tunes have gone far beyond a niche platform. In her talk from TED at BCG in 2022,

digital strategist, Hyunmi Kim, lays out the treasure trove inside Webtoons

and the fresh pipeline they provide for richer or diverse storytelling.

Believe it or not, many of you are participating in one of the greatest democratization of storytelling the world has ever known.

And you're probably doing this on a daily basis through the movies and TV shows you are watching.

This is a grand democratization that's giving voice on a global scale to the bizarre,

fantastical stories of the unheard.

It's amazing, and I want to tell you all about it.

But first, to fully appreciate everything I'm about to say, you need to understand how the

movies and TV shows are traditionally made.

So for the longest time, the mainstream media industry

has relied on a closed ecosystem of scriptwriters.

These starscript writers are often chosen to create a series of blockbusters,

and the production house investors rely on these proven writers to increase the

chances of success. And you can see the problem here. A close network of writers naturally limits

the boundaries of plots. This is why sometimes you feel like you're watching the same superhero

plots and cliche love stories.

But this is all changing, and it's changing fast, because of webtoons.

A webtoon is basically a story that's told using cartoon comic-like illustrations.

It's published in short segment, usually on a weekly basis, and

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