Mildly entertaining, somewhat obscure guests, relatively interesting topics,

semi-professional production quality, reasonably well-informed commentary, a great value for the money,

hundreds of fans all around the world. It's the starting strength gyms podcast with your host, Ray Gillingwater.

Today's episode is a sales training. I did it with the batch of new franchise owners.

And why would I share a sales training with you guys? Well, it depends. If you're

a prospective franchise owner, if you're looking at getting involved with starting strength

gyms, I think it's important for you to know how we look at our members, how we look at our

prospects and how we treat people. If you're a coach, I think it's important for you to know

what our culture is, whether you work for us or not.

And then lastly, if you're just a fan of starting strength and love watching what we do, then we'll give you some insight into the way we handle business.

And hopefully it might influence you to change the way things are done at your business, whether you own the company, you work at the company. I think we're moving in a pretty negative direction when it comes to the amount of care

that we have for the products that we build, the services that we create and just generally the way

that we treat other people, especially in business. I feel like the personal touch has been

removed from business. I feel like the art touch has been removed from business. I feel like

the artisan, the person that attempts to hone their craft is not a very common person in American

culture in 2022. So these are values. These are principles. These are things that I want to,

I want to promote. I want to make sure everybody at our gyms is behaving in an ethical way

that they're proud of, that represents this brand properly. And if the way we do things

causes you to change your behavior or not accept behavior from people at companies that are

trying to take advantage of you, then I view that as a positive thing.

So on that note, before I show you the training, I want to call my sister, Jen, whom you know

if you've been following the podcast.

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