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@Betches

How We Built Betches From Our Dorm Room Blog To Legacy Brand

@Betches

Betches

News, Entertainment News, Comedy, Tv & Film

3.82.6K Ratings

🗓️ 4 November 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

On this special episode of @Betches, sponsored by Hulu’s All’s Fair, Sami, Jordana, and Aleen take a trip down memory lane to share how Betches was built from the ground up. They get into the post-grad, living at home hustle, the first “wait, this is real” brand deals, and how Betches became a genuine source of connection for women everywhere. They break down how they’ll keep the Betches voice while welcoming Gen Z into the fold, how each of them naturally slid into their role, and who they’d cast to play them in the inevitable Betches movie. Plus, they put 20+ years of friendship to the test with a newlywed-style game to see who actually knows who best. Go to the Betches YouTube page to watch full length episodes every Friday: Youtube.com/@Betches  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello and welcome to this special bonus episode of Betches.

0:07.3

I'm Sammy.

0:08.3

I'm Jordana.

0:09.3

And I'm Eileen.

0:10.3

And we are here.

0:11.5

We know this is not our typical release day, but our friends at Hulu are sponsoring a special

0:15.9

episode in conversation with their new show All's Fair, where three female divorce attorneys leave

0:21.0

a male-dominated firm to start their own, kind of like us if we weren't, if we were lawyers

0:26.3

and had a firm that we'd left.

0:28.9

This story of three female founders is more than a little bit familiar, obviously, and since

0:34.8

it is a very special unique experience that we've had making this company

0:38.4

and creating its community as business partners and best friends, can you guys believe we're

0:43.6

almost at 15 years? I know. That is crazy. Whenever I say that out loud to someone like,

0:47.3

we're coming on our 15th year. I'm like, what the whole? Like that's insane. Right. Well, the weirdest part

0:52.7

is like we started this. I you guys were 22 i was 21

0:56.0

no you were 21 we were all 21 we're all 21 we're all 21 sorry oh we're regressing to that age

1:04.2

yeah no we started we should do this as if we were like 21 again but we started this in 21 and now

1:10.1

it's been 15 years so it's like almost double it it's almost been like half of our lives. As many years as that, but not, please don't need it us. No, when we're 42, it'll be half of our lives. Great math. You know what I actually think is like one of the most like legit things for a company to be is for it to be like an old

1:28.7

company like if you see a company that's from like 19-19 I'm like oh shit like they really know

1:34.0

what they're doing like they've been managing that cash well so you you admire the old company

1:38.0

aesthetic instead of like the old money aesthetic like the old money aesthetic like the yeah yeah

1:43.5

yeah like you know what's fun if you go to like a group of guy friends yeah and aesthetic, like the old money aesthetic. Yeah. Yeah. Yeah. Like, yes.

...

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