How Vulnerable And Authentic Should You Be With Your Audience?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 21 April 2014

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Clark, who wants to know how vulnerable he should be with his audience. Is there a point at which you can share too much? Clark's site is http://buckbranding.com/. Do you have a question about connecting with your audience? Record it at http://www.askpat.com/. Thanks to LegalZoom for sponsoring today's episode. Go to http://www.legalzoom.com/ and enter the discount code "Pat" at checkout. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPat.com.
0:10.6	Hey, what's up everybody? Pat Flynn here and welcome to episode 65 of Ask Pat. I want to mention that today's episode
0:17.0	is brought to you by Legal Zoom. Legal Zoom is actually what I use to help create my LLC.
0:22.7	I use it for a couple trademarks. I used it for a lot of personal things as well, like wills and things
0:27.8	like that. And it's got to be the easiest and most economical way to do a lot of these things.
0:34.0	DBA, I also did one of those as well. So you can join over a million entrepreneurs who have used LegalZoom, including myself, to start your business and incorporate.
0:43.2	Check them out.
0:43.7	Go to LegalZoom.com and enter Pat in the referral box to get your discount.
0:48.4	LegalZoom provides self-help services and can connect you with an attorney, but they are not a law firm.
0:53.8	Remember, legalzoom.com discount code, Pat.
0:56.4	That's P-A-T.
0:58.3	Now, let's get to today's question, which is an important one from Clark about authenticity and vulnerability.
1:06.0	Hi, Pat.
1:07.7	My name is Clark Buckner with buckbranding.com.
1:14.1	One of my favorite topics that you speak about is authenticity. And my question is, how far is too far? So in other words, how authentic, how vulnerable can you be with your audience and why? Thank you thank you so much for your question it's great to
1:30.4	hear from you and I'm going to answer your question sort of in two parts for you and also for
1:34.8	everybody listening the first part is going to be why vulnerability and why being authentic is
1:40.0	important and how it's helped me and how it can help you and second part I'm going to talk about
1:44.4	you know how much because there is a line there I think and I think we all know that but where do we
1:49.6	draw that line well I'll talk about that secondly but firstly why be vulnerable why authenticity
1:55.6	why is that important it's because online well even offline but in, but in any business, but especially online, the trust that you have, the trust that you build with your audience is the most important thing in the world.
2:09.1	It is your currency. It is your asset. The better the trust you have with your audience, the better everything will be.
	...

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