Our first annual international Volkswagen bus day is officially on.

It was 2023, and Volkswagen was holding an event in Huntington Beach, California, to celebrate the iconic VW bus.

Love for the bus.

Even if you don't know what the Volkswagen bus is, if you saw one on the road, you would instantly recognize it.

That's our colleague Sean McLean.

He's covered the auto industry and is very familiar with the iconic bus.

So it is this boxy, flat-faced with a giant VW circle logo in the front.

It's got these glass roof, you know, windows, and a two-tone paint job.

The bus has had a cult-like following for decades, especially with surfers and hippies.

And at that event, hundreds of fans had gathered with their classic buses parked on the beach.

It was probably about 200 vintage 1960s Volkswagen buses all restored to original condition,

bright reds, yellows, oranges, and all the enthusiasts gathered out in a parking lot having coffee.

They were there to hear a major announcement from Volkswagen.

The bus was coming back, but with a modern twist.

Volkswagen of America is introducing the North American version of our first all-electric bus.

And we'll also be selling, yeah.

Finally! Finally! It was the Volkswagen ID Buzz. Finally, finally.

It was the Volkswagen ID Buzz, which is a reincarnation of the original bus in EV form.

The ID Buzz. It seemed like the perfect fit for Volkswagen, a car that would capture the hearts of die-hard fans and new EV enthusiasts. So there's a ton of anticipation for this car. How did the rollout end up going?

On paper, the ID Buzz should have been a runaway success, right? You had one of the most

iconic vehicles in history. You had a group of people who owned one 30, 40 years ago, and now

have money to spend on the new one. So there should have been a ready lineup of people wanting to buy this vehicle.

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