How U.S. political campaigns have used generative AI
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 5 January 2026
⏱️ 9 minutes
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Summary
The 2024 presidential race was the first big election to happen in the new generative AI era. There have, of course, been major concerns that the technology could be used to deceive voters or interfere with the exercise of democracy. But so far, that kind of activity has been limited, according to Tim Harper, a senior policy analyst and coauthor of a recent report from the Center for Democracy and Technology.
Transcript
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| 0:31.0 | We haven't seen too many AI shenanigans in our election so far, |
| 0:36.2 | but that can always change. From American Public Media, |
| 0:40.2 | this is Marketplace Tech. I'm Megan McCarty Carrino. |
| 0:52.0 | The 2024 presidential race was the first big election to happen in the new generative AI era. |
| 0:59.7 | There have, of course, been major concerns that these tools could be used to deceive voters or interfere with the exercise of democracy. |
| 1:07.8 | But so far, that kind of activity has been limited, according to a new report from |
| 1:12.9 | the Center for Democracy and Technology. Tim Harper is a senior policy analyst and co-author of that |
| 1:19.1 | report. Campaigns mostly used AI for speed and for scale, but not for spectacle. |
| 1:25.7 | Consultants told us AI's biggest value was generating rapid, |
| 1:30.2 | targeted messaging across multiple audiences, not cranking out deepfakes. The real AI revolution |
| 1:36.4 | and politics isn't a fake video. It's faster persuasion. It's faster analyzing data. It's |
| 1:43.4 | creating emails, doing outreach, building strategy |
| 1:47.1 | for how to manage their staff, their engagement, their timeline. Why do you think AI didn't play |
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