How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 8 January 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries. [00:56] Statistics really draw him in. [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful. [01:38] Neil likes to write in the first person, as it makes it seem more personal. [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook. [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising. [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email. [04:28] It’s important to focus on how to keep readers interested. [04:42] It must be authentic and fit your personality. [05:40] Take the signal that makes sense to you and adjust it to fit your style. [05:46] That’s it for today! [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue, and I'm Neil Patel, and today we are going to talk about how to write a killer
1:00.4	blog introduction that really hooks the reader. So when I read blog post nowadays I really
1:06.9	like when I see things that hook me in I like seeing something that's really hard hitting
1:11.3	and quick right so you know it's maybe in the first
1:13.7	you know two or three sentences or so and it's broken down but it's like some very
1:17.6	specific statistics right I'm trying to I'm struggling to remember something that really
1:21.3	sticks out to me at the moment.
1:23.3	So actually no, there is one.
1:25.4	So when I read something about podcast statistics, for example, right?
1:28.6	It's like over 3 billion or 3 billion people or 3 billion downloads in 2016 or whatever have happened on our podcast host, right?
1:38.3	That's like, you know, it's growing over, you know, 40% or something like that, right?
	...

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