You're listening to the Creating a Brand podcast. I am your host, Alex San Felipe. Raise your hand if you want to waste less time on social media while still producing results. Now put your hand down. You look like a crazy person. Today we're going to be talking about social media management.

There are so many companies and individuals out there that call themselves social media managers.

However, few are true experts.

Thankfully, today's guest is one of those experts.

We're talking to none other than Kevin Lee.

He is the vice president of marketing at Buffer.

Buffer is a social media management software that Forbes is referred to as a top 10 must use social media tool.

And I cannot agree more.

I've actually been a paying customer myself for seven years and Buffer will continue to earn my business.

In this episode, Kevin explains a little bit more about Buffer and we also talk about how to effectively manage social media while yielding results. Let's not wait any longer. Here's my conversation with Kevin Lee.

Kevin, thank you so much for being on the podcast today. Absolutely. Thanks for having me,

Alex. So I want to start off with something that most people

probably know, but can you just share a little bit about what Buffer is and also what you do with

the company? For sure, yeah. So Buffer is a social media management platform. We have a suite of

products that helps people share the social media, playing your social media posts, engage with

your audience on social media, analyze your results on social media, playing your social media posts, engage with your audience on social

media, analyze your results on social media. Pretty much any job you might have on social media,

we are a solution for it. And specifically, I am the marketing leader at Buffer. So I'm the VP of

marketing. I have been there for five years now and got my startup buffer through content marketing and

kind of grew into the role as Buffer grew as a company. So I get the privilege of leading a team

and figuring out strategy stuff every day. That's great. I mean, you guys are a massive, massive

social media company. I've actually seen quite a few articles written about Buffer that just talk about

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