How to Use Valentine’s Day to Market Your Business

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 2 February 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Friend, are you excited to use Valentine’s Day to connect with your dream customer on social media?!

You might be thinking: “Jasmine, I’m a graphic designer… How could I use a silly holiday to get more sales?” or “I’m a boutique owner. What does Valentine’s have to do with selling clothes?”

My short and sweeter-than-candy-hearts answer is this: the holiday doesn’t have to do with your business, my lil Hershey’s kiss…. The subject simply has to be something you and your followers can relate to.

>>When you create content that is relatable, your followers will feel closer to you and you will gain their trust… and trust leads to sales.<<

I know how important it is to connect with your dream customers and this short, jam-packed episode is going to teach you how to show up on social media and watch your followers LOVE what you have to offer.

Click play to learn how to leverage Valentine’s Day for your business!

By the end of this episode, you’ll be ready to start posting your Valentine’s captions right away… but you’re missing something: the photos! Luckily, I have just what you need: 5 beautiful Valentine’s Day stock photos that are sure to stop your followers scroll and drive engagement! And the best part? They’re FREE! Head to https://www.jasminestar.com/valentinesphotos to download your 5 photos and start your seasonal promotions, lovebug!

Transcript

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0:00.0	I get it. We're almost halfway through the first quarter of the year and your vision board
0:18.2	is sitting in the corner of your office with goals that have yet to be tackled. Okay,
0:23.7	maybe you're not the vision board kind of person, but you got like this mental list of things
0:27.5	to do. Well, let's tack on to that that we're in the middle of a seasonal slowdown for a lot of
0:33.1	businesses and you know, you've been posting on social media, but maybe not seeing any results.
0:38.6	Okay, they wonder what I know how important it is to connect with your dream customers. And I have
0:44.7	to tell you this short jam packed episode is going to teach you how to show up on social media and
0:49.6	watch your followers L O V E what you have to offer. If that's not foreshadowing, ladies and gentlemen,
0:56.2	I don't know what is. Okay, but I have to take a second. And I want to think back to when I
1:02.6	experienced my first Valentine's Day with JD, my husband and my business partner and the differences
1:09.3	between how we celebrated last year for those of you who don't know, I married my high school sweetheart.
1:15.3	So when we were 17 years old, our very first Valentine's Day together was the first Valentine's Day
1:21.4	I ever experienced with a boyfriend period. I was super nerdy. I was very shy. I didn't go up to
1:29.3	guys. I didn't talk to them. So the fact that I had a Valentine's when I was 17 was a very big deal.
1:34.2	And so he took me to mini golf and we exchanged Valentine's Day cards and his favorite candies
1:41.4	M&M. So I bought him this big package of red and pink and white M&M's and I gave him white jeans.
1:49.2	I bought my husband. I think this is the second time on the podcast. I've mentioned the white
1:53.3	jeans. Okay, so I bought him a pair of white Levi's like what was I thinking? You know, it's just like
1:59.8	what is this like Miami Vice like he's all of a sudden like I don't know like a Puerto Rican walking
2:05.8	down the streets like the walking on the beaches of Miami. I have no idea. Anyway, I'm just going
2:10.2	to trust that at the time it was very fashion forward. So about a pair of white jeans and I also
2:14.4	bought him a pager. Okay, a pager. Y'all what decade are we in? What I learned though is that
	...

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