How To Use Retargeting To Build Your Audience and Make More Sales, Q & A with Ryan Deiss
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 12 June 2017
⏱️ 25 minutes
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Summary
Everyone doing business these days owes it to themselves to understand how digital marketing works. It’s the knowledge that will enable you to reach your niche audience and ideal customers where they are - online. There’s nobody who knows how digital marketing works than Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer, a company that has invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. He’s got the data to tell us exactly how digital marketing works - and on this episode, he’s answering specific questions about how to get started with effective digital marketing. Interested?
If you don’t have a relationship with your end customer, you don’t have a business - you’re a wholesaler.
Ryan Deiss says that digital marketing works best over the long haul when it is focused on building a relationship with the people who are interested in your products, not simply by writing schmoozy content that cleverly gets a sale. Relationships are what build a loyal following that translates into recurring sales. Just look at the comparison between how you perceive Microsoft VS Apple. It’s a tired example but nevertheless, it makes the point. You want your brand to be perceived as friendly and warm - as soul-ish and connecting. Ryan and Ryan chat about the specifics of what it takes to make that happen, in this Q&A session from Freedom Fast Lane LIVE.
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Website: https://www.digitalmarketer.com/author/ryan-deiss/
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Transcript
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| 0:00.0 | You're listening to Freedom FastLing, presented by Capitalism.com. |
| 0:08.0 | This is the show about building businesses and investing the profits so that you can live life on your terms. |
| 0:15.0 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
| 0:27.3 | I have to look fancy with my Perrier. You have a brand to. I have an image to uphold. |
| 0:33.4 | That's right. Yeah. I was sort of hoping you'd bring me wine. Is it weird that it's before 10 a.m. |
| 0:38.3 | I think that's actually, you get put in gym. My friend calls it purple coffee. That's how he justifies drinking it before noon. Like, I don't think that's how it works. So, Ryan, that was great, |
| 0:42.4 | but now we've got to talk about your $350 million real estate empire. Yeah. I don't know anything |
| 0:48.3 | about that. So I'm curious, I want to hear about after we have collected the pixel and now we're targeting them again. |
| 0:57.3 | The way that I was interpreting it is like it's a second list in that way. |
| 1:00.8 | It's a great way to look at it. |
| 1:02.1 | And I've heard that phrase before, but it was always, it sounded silly and hypey to me because it wasn't a warm list. |
| 1:12.5 | It was like, okay, cool, let's just shit all over the world and have pixels everywhere is how most people think about it. |
| 1:17.4 | I have a great story about poop and Travis Sago. I'll have to tell all of you sometime. |
| 1:21.3 | It's important to stay committed to a theme. Where you just gave me an aha moment was the fact |
| 1:26.7 | that it's a warm list if they have found |
| 1:29.6 | something that's just that gives them a shift and then you follow up with them with the ass. |
| 1:35.1 | It's like anything else, right? I mean, if you just go and buy a bunch of email addresses |
| 1:39.3 | off of eBay, which presumably you can still do, I don't know. Has anybody done that lately? Please don't |
| 1:45.1 | raise your hand if you did. It used to be you just go on eBay and like, buy a list of 10 million |
| 1:48.7 | email addresses, right? And people mail them and in addition to losing their account and |
| 1:52.1 | getting all kinds of bad stuff, they get no clicks. Because there's no relationship, right? |
| 1:57.3 | In any of these things, in any type of marketing, any type of media, it's not about, really, |
... |
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