How to Use Quizzes to Increase Leads | Ep. #135

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 December 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That’s it for today’s episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer’s interest. Utilize quizzes by pairing it with other social media campaigns. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.5	And I'm Neil Patel.
0:57.4	And today we're going to talk about how you can use quizzes
1:00.4	to increase leads.
1:01.8	So quizzes are something that not a lot of people are using. I would say not a lot of people that I know especially in the text base they aren't using quizzes as much.
1:11.0	marketers, I would say more direct response marketers,
1:14.6	internet marketers, they are using,
1:16.7	they're trying to use quizzes more,
1:18.0	especially in the health and wellness space.
1:20.4	I do know somebody that generates basically 25 set leads using quizzes and basically you can use
	...

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