How to Use Promoted Pins to Reach More Teachers on Pinterest with Emilee Vales

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 17 November 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How to use promoted pins

Some of our best performing podcast episodes have been on the subject of Pinterest. That’s why, today, we at Team Kayse wanted to give you a new take on how to use promoted pins. If you love Pinterest because it is one of the biggest drivers of traffic to your Teacher Pay Teachers store or your website, this episode is for you. If you’re not on Pinterest, get excited because you’re going to want to dive in after this conversation. Friends, meet Emilee Vales. Emilee is going to share SOOOOOOOO much info on how to promote pins and how to better use Pinterest in general. I knew she was going to offer value, but I had no idea it was going to be this good! Listen here to learn how to leverage your pins for your business aspirations, whether inside or outside of the classroom.

Pinterest promoted pins – everything (and more!) that you need to know

Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives on diving into her client’s data and analytics to create personalized strategies that will ultimately turn traffic into profit! When she's not obsessing over how she can take her clients further with their promoted pins marketing strategies or educating her students on how to take their business to the next level, she's chasing two sweet little girls or spending time with her husband. Today, Emilee is not only talking about Pinterest, she’s offering a masterclass — and emphasis on the word master, because she is one — on how to promote pins on pinterest. Listen here to get started!

In this episode, you will learn:

How Pinterest promoted pins can support selling your online CEO Teacher ® resources
How keyword research with promoted pins can be used to take your TpT store or business to the next level
The difference between organic traffic and paid traffic and which one is ultimately the best
Where you should start with your Pinterest promoted pins
And how to use promoted pins to calculate your cost per lead

LINKS MENTIONED IN THIS EPISODE ABOUT HOW TO USE PROMOTED PINS:

CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:

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Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today!

Check out my CEO Teacher® Book Recommendations here!

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Send me a DM on Instagram– I love chatting with my people, so send me your how to use promoted pins questions!

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READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT!

How to Use Pinterest for Marketing Your Teacher Business with Amber Peterson

5 Ways to Prepare for a Successful TpT Sitewide Sale as a Seller

From Full-Time Teacher to Social Media Marketing Manager with Brooke Hubbard

Transcript

Click on a timestamp to play from that location

0:00.0	You're going to hear me sound a little surprised during today's interview because I was just so
0:05.5	taken aback by the knowledge that Emily was willing to share. So we went back and looked at some of our
0:12.7	data of all time when it comes to recording podcast episodes and we realize that teachers like
0:19.6	you are loving any and all things Pinterest. And you know,
0:23.5	it makes sense because Pinterest is one of the biggest drivers of traffic to our Teachers Pay
0:29.1	Store and our websites. So we wanted to bring someone in that was going to teach something
0:34.8	a little bit different, something that we haven't necessarily taught on the podcast before and enters Emily Veils inside of our inbox. I knew the
0:44.9	second that I read her proposal that she was going to give amazing value to our listeners,
0:50.4	but I had no idea she was going to give so much value. I'm actually sad to share
0:56.3	this with the world because I think Emily's going to be completely untouchable after you guys
1:00.6	hear how awesome she is. You're going to be trying to reach out to her, trying to learn more,
1:05.5	because she's just a wealth of knowledge. But she's a former teacher as well. And when former
1:09.9	teachers teach content
1:11.3	that is sometimes difficult, it's amazing how easy they can make it sound. So on today's
1:17.0	interview, we're going to be talking about mostly promoted pins and why you should be utilizing
1:22.5	the paid feature inside of Pinterest to your advantage this holiday season. So Emily is a former teacher
1:29.7	turned Pinterest marketing and ad strategist and she thrives off of diving into her client's data
1:36.2	and analytics to create personalized strategies that will ultimately turn their traffic into
1:42.0	profit. When she's not obsessing over how she can take her clients
1:45.6	further with their marketing strategies or educating her students on how to take their businesses
1:50.8	to the next level with Pinterest, she's chasing around two sweet little girls and spending time
1:56.9	with her husband. After feeling called to be at home with her kids and leaving the teaching world,
	...

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