How to Use Marketing to Make A Sale - Career Contessa's Lauren McGoodwin

Everything Is Energy with Cathy Heller

Cathy Heller

Religion & Spirituality, Spirituality

4.9 • 8K Ratings

🗓️ 27 June 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

How can you take your customer on a journey so they get to know, like, and trust you? Lauren McGoodwin, founder and CEO of the popular career website Career Contessa left her recruiting job to share the knowledge and tools she had accumulated to build a fulfilling career. She explains what kinds of products and offers you can give to your community, how to ask your boss for more time to work on your side hustle, and what marketing really means when it comes to making a sale. - Preorder Cathy's book so you can join the live Zoom call on Friday! dontkeepyourdayjob.com/book - Read the interview with Cathy on Career Contessa! http://bit.ly/2LnNSYQ Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Let your color shine on, let your color shine.
0:10.0	Come on, let your color shine on, let your color shine.
0:20.0	Hey, it's Kathy Heller.
0:24.0	Welcome back to another episode of Don't Keep Your Day job.
0:28.0	I just want to remind you something I posted the other day on Instagram, which is so true.
0:33.0	Not all storms come to disrupt your life.
0:36.0	Some come to clear your path.
0:39.0	You know, in celebrating my 40th birthday at the party, my sister made this incredible slideshow.
0:44.0	And I was watching all of these pictures and videos of my life from the time that I was just born through, you know, recent times.
0:53.0	And I was just amazed at this journey and what is unfolded.
0:58.0	And sometimes when I think about my childhood and how difficult it was and my mom struggling with depression and my dad leaving and my parents divorced.
1:05.0	And all of the things that happened with us emotionally and financially and all the difficulties.
1:11.0	I think about how as hard as that was, my life in this moment would not be my life.
1:18.0	The way that I feel so called every day to find purpose to help other people to lift other people is such a direct result of the things that have happened in my life.
1:30.0	I look back and see how it was all perfectly orchestrated to lead me to here.
1:35.0	And I think that we forget that sometimes that we've been presented with this moment, whatever it is so that we may become who we're meant to be.
1:45.0	So maybe everything that's happened has really been like a teacher so that we could inspire and lead others in the way that only each of us individually can because of the journeys we've been on.
1:56.0	You are so brave really.
1:59.0	And there's a part of you that knows that you're so much bigger than you let yourself be sometimes.
2:05.0	So I just wanted to remind you of that and I'm so excited because I'm going to get to spend some time with you guys tomorrow.
2:11.0	I'm doing a one and a half hour live coaching session where I can just hear what's going on with you and we can chat and I can give you some support about whatever's going on.
2:21.0	We could just have a nice free flowing video chat discussion.
	...

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