How to Use LinkedIn for Marketing | Ep. #80

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform. Time Stamped Show Notes: 00:28 – Today’s topic: How to use LinkedIn for marketing 00:42 – LinkedIn has new features this 2016 One-click form fill outs Conversion tracking 01:23 – Blast out marketing to your whole contact list 02:06 – Add a project section to your profile page 02:48 – Join LinkedIn groups 04:04 – Look at your profile and keep visiting other people’s profiles 05:09 – If people add you back, take a step ahead and warm up 05:42 – Make your profile very specific 05:57 – The more general your profile, the less leads you get 06:55 – Conversion tracking on LinkedIn 07:57 – Add similar people within LinkedIn 08:25 – Upgrade your account and start adding more people 08:50 – Make sure you’re sharing on your profile 09:17 – That’s it for today’s episode! 3 Key Points: Make use of each platform’s new features–they are in there for something. Manual marketing strategies pay off. Remember to build a relationship first before you promote or advertise yourself to people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.6	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how you can use LinkedIn for marketing.
1:02.4	So in past episodes we talked about how we can use LinkedIn for publishing
1:06.7	and that might be included in this episode, but I guess first and foremost I want to talk
1:10.7	about at least in late 2016 some of the new features that are coming
1:15.2	out for LinkedIn that you might want to take advantage of. I actually just spoke to a rep yesterday
1:20.4	and she said that LinkedIn is going to begin offering one-click form
1:25.8	fill out so basically you can just click on a button and then all your
1:29.2	information will be filled out and so leave can just click that fill out all the information and you have a new nice and fresh lead that I'm assuming is going to be able to be pushed to your email service provider or your CRM.
	...

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