Hi, friend. Thank you for tuning into the Jasmine star show today, where I am here to

tell you literally everything I know about life and business in an attempt to make us feel

a little less alone in this crazy journey called entrepreneurship. Today I am going to bring

you a short and sweet episode taken from a keynote that I did for Killroy Realty at one

of their venues called One Paseo in loja, California. So Killroy Realty reached out to me. They

have this beautiful outdoor shopping mall, although if they call it a shopping mall, I think

it would be beneath them because this is glorious place that you could shop and practice yoga

and do soul cycle. Yeah, one of those places. It's a brand new location and they invited me to host

an event for local business owners to learn how to use Instagram to market their businesses locally.

Lucky for us, I have the audio from that event and I was teaching about my favorite way to

mark on my business using Instagram. Now, friend, I want to be very clear. I do not only market my

business on Instagram because I believe in the power of diversity. I don't believe that I should

just have one egg in my basket. Like I want to make sure that I have a lot of eggs in my basket. So

if for some reason that basket breaks, your homegirl is going to make sure that it doesn't all come

running out in just one egg, right? I like lots of eggs. I'm basically like the Latina version of

Easter Bunny. There you go. If you have ever where is this going? I don't know where this conversation

is going. I just picture myself wearing rabbit ears and I'm like, this is weird. What's not weird

is me actually using the rabbit filter on Instagram stories. Yeah, how's that for a loop around?

There you go. So Instagram is definitely not the only way I market my business, but I will admit

it is definitely my favorite. If you've been wondering whether or not you should use Instagram

stories to relate to your followers and how to navigate the ever-changing algorithm this clip

is for you. Enjoy. Stories are profoundly powerful because what happened was Instagram

...