You're listening to the Creating a Brand podcast success story segment.

I am your host, Alex San Felipe.

In this short segment of the show, I bring on friends of the podcast to share a motivational,

inspiring, and sometimes even challenging story from their entrepreneurial journey,

along with a

practical takeaway for us to implement.

The point is for each of us to be able to learn and grow from the experiences of others.

With that said, please enjoy today's success story episode.

My name is Jason Vojavich, and I'm the author of Marketer-in-Chief,

how each president sold the American idea.

I've spent my entire career in new product development and entrepreneurship,

launching hundreds of new products,

everything from medical devices to virtual healthcare systems,

do non-dairy consumer cheese, do next generation alternatives

to the dreaded cone of shame for pets, to reproductive aids for cows.

Really?

I wrote marketer-in-chief because I love history, but also because I want to show how lessons

from history can help us sell ideas. Whether you're trying

to gain new customers, attract top talent, or convince investors to back your startup, they all

must believe in your idea. The lesson I'd like to share with you today is how to use humor

strategically as one of the best ways you can

help attract people to your vision for the future. And you know who's going to help teach us? None

...