You DON’T need to scale your real estate portfolio to start building wealth. Whether you own a single rental property or one hundred doors, the size of your portfolio isn’t as crucial as your ability to manage it. Today’s guest is bringing you a masterclass on a fundamental skill that new investors often overlook—one that will help you get the most out of your portfolio and maximize your profits! Welcome back to the Real Estate Rookie podcast! Ashley “BadAsh” Wilson is a big-time investor and long-time friend of the show who has perfected the art of asset management, having managed over 1,500 units to date! In this episode, she’s going to show you why this skill matters, how it differs from property management, and how to use it to gain a competitive advantage in your investing journey—even if you don’t have a large portfolio or have only just landed your first deal! New investors must wear many hats, but Ashley shares three things ALL rookies can do to better manage their portfolios without outsourcing. She also walks you through the process of evaluating a multifamily property and even shows you how to execute a value-add strategy that brings bigger and faster returns! In This Episode We Cover: Asset management explained and why it’s the differentiator for building wealth Skills you MUST cultivate to effectively manage your real estate portfolio Three things ALL rookies can do to become better asset managers How to evaluate a multifamily investment property (step by step) Key differences between asset management and property management How to create and execute a value-add strategy for any property And So Much More! Links from the Show Ashley's BiggerPockets Profile Tony's BiggerPokckets Profile Become a BiggerPockets PRO Member and Get RentRedi for $1 Join BiggerPockets for FREE Buy the Book “The Multifamily Millionaire, Volume 1" Property Manager Finder See Ashley and Tony at BPCON2024 in Cancun! BiggerPockets Real Estate - Episode 412: Start Investing in Large Multifamily? How to Do It, and Why (or Why Not) with Ashley Wilson Connect with Ashley Wilson (00:00) Intro (00:53) Asset Management 101 (09:58) Essential Skills for Asset Managers (16:27) 3 Keys to Asset Management (20:53) How to Evaluate Multifamily (29:08) Executing a Value-Add Strategy (35:50) Don’t Get Comfortable! (38:25) Connect with Ashley! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-443 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices