How to Use Amazon for Content and Product Development | Ep. #930

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 16 February 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Amazon for Content and Product Development [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight. [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product. [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas. [02:45] Look at marketing as finding problems and coming up with solutions. [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews. [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful. [04:20] Look for feedback on ways to improve your competing product. [04:24] That’s it for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eritt Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how you can use Amazon for content and product development.
1:02.0	So Neil, well, Neil's coming up with title ideas.
1:05.5	So let me tell you what's good about Amazon, guys.
1:07.5	So the amazing thing about Amazon is people feel compelled
1:11.1	to write good reviews, bad reviews, okay reviews, and what can you actually glean
1:17.0	from those reviews?
1:18.0	Guess what?
1:19.0	You get valuable insights about what people think about a certain industry. It can be certainly used for product development.
	...

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