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Lunch With Norm - The eCommerce & Amazon FBA Podcast

How to Unlock Customer Demand Year-Round w/ Scott Cunningham - Ep - 567 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.01.4K Ratings

🗓️ 27 March 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with an award-winning e-commerce sales expert, Scott Cunningham! We discussed how to unlock customer demand year-round. Find out what risks do businesses face if they fail to generate additional customer demand. Our guest’s team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an award-winning e-commerce sales expert, Scott Cunningham is here. Today, we discussed how to unlock customer demand year-round. His team has hosted almost 30 Shopify Meetups across North America that connect, educate, and empower store owners to grow in the competitive e-commerce space.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

Click on a timestamp to play from that location

0:00.0

the hook, but any of those four other items, you can mix them up.

0:07.3

So I'll just say, give me five options for each.

0:10.2

I'll see them.

0:11.6

And then I can just mix up, you know, the hook with whatever order that I want them to

0:17.1

fit.

0:18.0

And it's so easy to do.

0:22.9

Lunch of

0:27.6

Hey, everyone. This is Norm Ferrari, aka the Beard Guy here, and welcome to another

0:34.1

Lunch with Norm, the e-commerce and Amazon FBA podcast. Today, we're going to be

0:39.1

discussing how to unlock your customer demand year round. We're going to also be talking about

0:45.6

how can business move beyond relying solely on Black Friday sales throughout the year. Why is it essential for Shopify stores to create

0:58.4

unique demand moments throughout the year? And what are the risks that businesses face when

1:05.4

they fail to generate additional demand? All right. So welcome to another lunch with Norm, the Amazon and

1:12.2

FBA podcast. I just realized I said the Amazon and FBI podcast. It must be Monday. It's the

1:19.2

e-commerce and Amazon FBA podcast. All right, today we're going to discuss how to unlock customer

1:25.3

demand year round. And my guest, one of my favorite people, is an award-winning e-commerce sales expert,

1:33.1

entrepreneur, instructor, and speaker.

1:36.1

His agency, Socialite, was honored with the Agency of the Year Award at digital or

1:41.6

from digitalmarketer.com in 2022 and is one of the only few clavio

1:48.4

platinum partners worldwide. His team has hosted over 30 Shopify meetups across North

1:55.7

America and that connect, educate, and empower store owners to grow in a competitive e-commerce space.

2:04.2

And I'm talking about Scott Huntingham.

...

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