How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 19 May 2020
⏱️ 36 minutes
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Summary
In Part 2, Angela arrives at Apple, which feels like another planet after her years in fashion. In never-before heard stories, Angela shares how she learned the language of tech (the physical store is the ‘hardware’; the experience inside the ‘software’), then introduces innovations that change the face of Apple retail, from an app (The Loop) that let store managers collaborate to the landmark “Today at Apple” program, building community through free classes inside each Apple store. Throughout, Angela shows her team, through words and actions, that each person matters, and that they're all a part of something much bigger than themselves. Cameo: Eric Trigg (Trigg Ranch).
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.7 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:32.8 | Hi listeners, it's Reed. Welcome to Part 2 of our episode |
| 0:37.9 | with Angela Arrance on How to United Team. If you haven't listened to Part 1, I highly recommend you go back and do that first. You don't want to miss it. But before we dive back in, let me give you a quick refresher. In part one, Angela shared some secrets for uniting a team that she learned early, like this. |
| 0:57.0 | The foundation of any great relationship is looking somebody in the eyes and human to human connecting with them and |
| 1:07.3 | building this incredible trust. |
| 1:10.9 | Angela was recruited to become CEO of Burberry where she ultimately leads an epic |
| 1:17.2 | turnaround but it started with a big bold rallying cry to the team. |
| 1:22.1 | You need to walk out of here one hundred big bold rallying cry to the team. |
| 1:23.2 | You need to walk out of here 100% believing in everything we're doing or I don't want you |
| 1:28.9 | on the team and I will take care of you, right? |
| 1:31.8 | But we can't afford it. I would argue at Burberry, everybody felt |
| 1:35.8 | loved 11,000 and that's why we achieved the results that we did. And then Apple came calling and we flashed forward to Angela's first video memo to her team at |
| 1:46.0 | Apple, recorded from her desk using an iPhone. |
| 1:50.5 | And about one minute in my phone rings. |
| 1:53.0 | I looked down and it's my daughter. |
| 1:54.6 | I picked it up and I said, Angelina, mommy will call you back |
| 1:56.9 | in like two minutes. |
| 1:58.5 | And the next day, I must have gotten 500 emails |
... |
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