How To Turn Podcast Guesting Into Profit with Beth Nydick

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 2 April 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you think media exposure will grow your business? THINK AGAIN. In this episode, I sit down with Beth Nydick, a former TV producer turned media strategist, to talk about how to actually turn visibility into cash. She shares what you need to do behind the scenes to make exposure work FOR you. We talk about how to repurpose interviews and media features to drive consistent sales, why most entrepreneurs are wasting their guest spots, and how to avoid the biggest mistakes most entrepreneurs make when guesting on podcasts. Beth also breaks down strategies you can apply right away — from how to structure your stories, to what to say in your DMs, to how to be bold and show up consistently. Check out our Sponsors: Brevo - Meet the all-in-one marketing and CRM platform for your business. Get started free or save 50% for 3 months with code HAPPY at brevo.com/happy Airbnb - Start making money by listing your home on Airbnb with an experiences Co-host, find a co-host at airbnb.com/host Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy The RealReal - Buy and sell luxury clothing, bags, and more on The RealReal. Get $25 off your first purchase when you go to TheRealReal.com/HAPPY. HIGHLIGHTS 00:00 Why media visibility alone is NOT enough. 08:00 How Beth and I first connected. 11:00 The #1 mistake entrepreneurs make after getting media exposure. 15:00 How often should you share your podcast features? 22:00 The method for a profitable podcast guesting system. 24:30 3 types of podcasts every entrepreneur should target. 27:00 Why storytelling matters MORE than timelines. 30:30 What to say when the host asks for your “backstory”. 35:45 How to own your story and share even the uncomfortable parts. 38:00 Tips to stay connected emotionally even when you have an agenda. 46:00 How to prep podcast hosts without offending them. 48:00 How Beth’s client turned podcast episodes into $14K in contracts. 54:30 Business lessons every entrepreneur needs to hear. RESOURCES Learn how to turn your next podcast interview into 10k or more HERE! Get on the waitlist for our new mastermind HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Beth: @bethnydick

Transcript

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0:00.0	This podcast is sponsored by the following sponsors.
0:04.1	The Real Real, buy and sell luxury clothing, bags, and more on The Real Real.
0:07.7	Get $25 off your first purchase when you go to the realreel.com forward slash happy.
0:13.1	Shopify.
0:13.8	The e-commerce platform I trust for Glosi.
0:16.4	Sign up for your $1 a month's trial period at Shopify.com forward slash happy.
0:21.1	Brevo. Meet the all-in-one marketing and CRM platform for your $1 a month trial period at Shopify.com forward slash happy. Brevo, meet the all-in-one marketing and CRM platform for your business.
0:25.4	Get started free or save 50% for three months with code happy at brevo.com forward slash happy.
0:31.5	Airbnb, start making money by listing your home on Airbnb with the support of an experienced co-host.
0:37.4	Find a co-host at
0:38.3	Airbnb.com forward slash host. A lot of people think that the media exposure is enough.
0:45.0	Visibility doesn't equal dollar signs because if you do nothing with it, it never goes anywhere.
0:49.7	I did a webinar and no one showed up. Those are fun. I've had those too. Right? We've all done
0:53.9	those. And I was like, but I've been on Dr. Oz. And my dad looked
0:57.2	at me and he goes, so what? And that's when I really started to figure out how do I get the audience
1:03.0	to actually listen to me and take action? Hey, everyone. Welcome back to the Earn Your Happy podcast. I am really pumped for you guys to hear this episode today because of all of the people that I have had on,
1:30.6	I feel like when you get to hear from the people who really teach you how to tell your story,
1:37.4	empower you to be a better storyteller, like these are some of the most impactful episodes,
1:43.9	because I believe no matter what your skill set is,
1:47.2	you can be an amazing storyteller. And as we know, stories sell. So I have on today, Beth Nidik.
1:56.2	She is a media and visibility expert. She isn't just another former TV producer and media strategist.
2:03.1	And as a former Hollywood insider turned on-camera powerhouse, Beth has built a brand
	...

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