Improvement comes from continuous iteration.

So each time the team and I launch, we learn more about what works and then what doesn't,

because not everything works.

We then refine our approach based on these insights and apply what we've learned to the next launch.

I never thought I'd share the story, and yet here I am.

Welcome to the Jazz and Star Show where you talk about business life and a lot

of asking questions. Like, have you ever experienced a time in your business when you just

simply sat there and you were shocked and a little embarrassed? Like, you were asking yourself if this,

like if this in fact is real life. I remember once I was launching a

course and I had a massive goal. I got the team pumped up. I was casting a vision. I was

constantly setting rocket ships emojis and Slack because we were going to the moon with this

launch. And then the tech team started saying that we were going to make serious bread.

And so then all of a sudden, Slack was suddenly filled with like bread emojis and bread memes.

But against all odds, our email service provider was experiencing outages. And so all of our email

promotions were delayed or not sent at all. And this means that tens of

thousands of people who signed up for our masterclass didn't get notifications. And this resulted in

low showup rates and much lower sales than we had projected simply because so few people showed up.

And then in an effort to connect with people, I was like,

I have this idea. What we're going to do is, I want to host a live Q&A class. And then I promoted it a lot

in social media because our emails were still not sending. And then we prepped in Zoom and I was ready.

And I was going to be there live. And I was going to answer these questions. And we expected so many

people that I asked five team members to be on Zoom with me

...