How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 5 February 2020

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

After years of working in the fashion industry, Emma Grede felt exhausted by the lack of diversity on runways, in ads, and behind the scenes. When she had the brilliant idea for Good American, a size-inclusive fashion brand, she brought her pitch directly to Khloe Kardashian, who shared in her desire to truly diversify the fashion world and mediascape. In 2016, they launched their brand with a wide array of sizes, and have continued to put their money where their morals are with diverse campaigns. This week on Girlboss Radio, Grede talks about creating the pitch that changed her life, the future of the fashion industry, and scaling a company while keeping her values at the heart of it all. To shop Good American, go to: https://www.goodamerican.com To keep up with Emma, follow her at: https://www.instagram.com/emmagrede Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at [email protected]

Transcript

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0:00.0	Hey there, it's Sophia, founder and CEO of Girl Boss, and this is Girl Boss radio, the show
0:12.0	for and about ambitious women exploring the wins, losses, and insights
0:17.0	learned on the winding road to success. So just bear with me,
0:28.0	just to start off, I'm sick right now, but it's still me, but I know I sound sick, so please just bear with me.
0:30.0	It'll only be here in the introduction we have a great
0:33.8	episode that we recorded a little bit earlier when I didn't sound like shit so
0:38.0	don't worry it sounds real good so for this week's show you'll hear my chat with the lovely Emma Greed.
0:44.4	Emma is the co-founder and CEO of Good American,
0:47.6	which maybe you've heard about because it had the most successful denim launch in
0:51.4	history. Good American made $1 million in sales on their first day in business.
0:57.4	Emma launched the brand in 2016 with her business partner. You might have heard of her.
1:01.8	Her name is Chloe Kardashian and since its launch Good American has made
1:05.8	waves in the industry for its emphasis on inclusivity in every sense of the
1:10.2	word good American is known for its incredible size offerings which start at double-
1:10.0	of the word. Good American is known for its incredible size offerings which start at
1:14.6	double zero and go up to size 24 and if that's not enough Emma decided to create a whole new size
1:20.5	size 15 just so that the brand could make clothes that fit just right.
1:26.4	And before I forget, Emma also made it a priority to make sure good Americans clothes are
1:30.0	shot on models across the size spectrum.
1:33.4	So literally, no matter what size you are,
1:36.0	there's a model wearing that size genes on the website.
1:41.2	It's honestly groundbreaking. But none of that is easy to achieve even if the vision is on point. Here's how Emma described the experience during our conversation.
	...

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