Hey guys and welcome to another episode of the Influencer Podcast.

So excited today to have Sarah Crawford with us.

Sarah is the founder of Broma Bakery,

which has developed into a mostly baking blog dedicated to sharing elevated and unique

takes on classic recipes but what's really interesting with Sarah is how the

photography of those recipes and of that food ended up creating this business that she now

runs. What's so awesome about today's conversation is that we talk a lot about

nishing down especially

if you have different passions and different things that you focus on which I

know that a lot of you that listen to this have that right a lot of you come to

me and you're like Julie I do health, I do wellness, I also do beauty, I do

fashion, like how do I know where to pivot, how do I know where to really focus down?

So Sarah gives her experience and her journey as a great example of that.

She talks about how doing what brands told her to do actually ended up taking her engagement.

And it wasn't until she fused her two passions, which was food and photography,

when she was really able to niche down on those two things. She was able to monetize those really effectively.

She also talks about how to listen to your audience to really create those really

create the content that they want and she shares kind of her process of how she

was able to do this and then she talks about how from this she was able to create an online

course literally from nothing from not knowing how to do it from never do from

not having any of the background or the skill set. She started doing live workshops,

created an online course from that and ended up making $40,000 from that. So again,

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