How to Turn Brownies and Blogging Into $40k Courses

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 20 May 2020

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WHAT YOU’LL LEARN: In this episode, hear the ways Sarah’s been able to monetize the food and photography niches and why listening to your audience is crucial to creating the content they really want. Also, learn how she created an online course from nothing and made $40K and the huge importance of going "all in" with your online courses. I can’t wait to hear your takeaways from this powerful episode with Sarah. Listen now! Be sure to tag me on Instagram and let me know if you loved it! Join my free LIVE workshop on landing brand deals, happening on June 2nd and June 6th! Save your seat here:www.pitchitperfect.net/masterclass

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Transcript

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0:00.0	Hey guys and welcome to another episode of the Influencer Podcast.
0:04.0	So excited today to have Sarah Crawford with us.
0:06.8	Sarah is the founder of Broma Bakery,
0:09.4	which has developed into a mostly baking blog dedicated to sharing elevated and unique
0:14.4	takes on classic recipes but what's really interesting with Sarah is how the
0:19.4	photography of those recipes and of that food ended up creating this business that she now
0:28.1	runs. What's so awesome about today's conversation is that we talk a lot about
0:32.3	nishing down especially
0:33.5	if you have different passions and different things that you focus on which I
0:36.7	know that a lot of you that listen to this have that right a lot of you come to
0:41.0	me and you're like Julie I do health, I do wellness, I also do beauty, I do
0:46.2	fashion, like how do I know where to pivot, how do I know where to really focus down?
0:50.4	So Sarah gives her experience and her journey as a great example of that.
0:54.3	She talks about how doing what brands told her to do actually ended up taking her engagement.
1:00.4	And it wasn't until she fused her two passions, which was food and photography,
1:05.6	when she was really able to niche down on those two things. She was able to monetize those really effectively.
1:11.6	She also talks about how to listen to your audience to really create those really
1:14.8	create the content that they want and she shares kind of her process of how she
1:19.6	was able to do this and then she talks about how from this she was able to create an online
1:24.9	course literally from nothing from not knowing how to do it from never do from
1:30.0	not having any of the background or the skill set. She started doing live workshops,
1:33.7	created an online course from that and ended up making $40,000 from that. So again,
	...

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