How To Truly Scale AI In Your Organization

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 3 June 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Truly Scale AI In Your Organization. [00:20] Unpacking the role of an AI operator. [01:08] How Eric’s company has implemented an AI working group. [02:11] Neil’s company and how he partners people up based on their capabilities. [03:24] Why leadership needs to push these initiatives. [04:07] Neil’s advice on when to implement AI. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how you can truly scale AI in your organization.
0:05.0	So I brought this up in a talk that I did last week.
0:08.6	I did two talks last week, and Neil, I'm curious to hear what you guys are doing here, but there's this whole idea around creating an AI working group.
0:18.0	And so let me back up a second.
0:20.0	So there's two things we do as an organization right now.
0:22.0	One is we have an AI operator.
0:24.4	And so the AI operator, this is the person that's
0:26.3	responsible for looking into the news,
0:29.5	and they are responsible for developing tests.
0:32.1	They're responsible for
0:34.0	initiating experiments and also implementing stuff.
0:36.8	And so this could be a technical person or it could be someone that's just really
0:39.3	into AI, but they're the ones that are driving things forward
0:41.9	because the whole concept of
0:43.6	as an AI operator is there's one person that's dedicated to this because you I'm seeing
0:48.7	a lot of founders, CEOs, owner-type people they're trying to push initiative and they certainly have the power to do so but the new
0:54.9	cycles are so quick in this world 24 to 48 hours or so that you need someone that's dedicated to it
1:01.1	and I think the more technologically advanced your company is it makes
1:04.9	sense to have an AI operator. So that's the first piece of it. Now the second piece is sure you
1:10.0	might have this one person running it, this AI operator, and if you're a smaller company, it
1:13.1	might just be you. But if you have more people in your company, what we found to work well
1:18.1	in my ad agency, Singlegrain, is we created an AI working group. And so in all hands I might come and say hey
	...

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