How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa: An EOFire Classic from 2021
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 17 June 2023
⏱️ 27 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That's exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food.
Top 3 Value Bombs:
1. Don't compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that's going to be different and deliver on it.
2. Once entrepreneurs get traction and they're on the radar with your brand, you're going to be scrutinized by competitors. Just stay focused; go slow to go fast.
3. Stand for something. Don't deviate. Stay true to your brand and your mission. That will get you really far.
Visit Michael's website and get 25% off your order! - Nulo.com
Sponsors:
HubSpot Join us in Boston from September 5 - 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today
Aiper Seagull Pro is Aiper's most advanced cordless, robotic pool cleaner and is available right now for $899.99 at Aiper.com. Use code EOFire200 at checkout for $200 off
Transcript
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| 0:00.0 | Boom Shake the Room Fire Nation, JLD here and welcome to entrepreneurs on fire |
| 0:07.0 | brought to you by the HubSpot Podcast Network, the audio destination for |
| 0:11.0 | business professionals with great shows like |
| 0:13.7 | finding founders. Today we're pulling a timeless EEO Fire episode from the |
| 0:18.6 | archives so the giveaway may not be active and will be breaking down how to teach an old dog new tricks |
| 0:26.0 | breaking through as a challenger brand in a dominating industry. To drop these |
| 0:30.8 | value bombs I are brought to Michael Landa into Eofire Studios. |
| 0:34.7 | Michael was taught never to take on an industry where four players control over 80% of the |
| 0:39.2 | market and that's exactly what he did. |
| 0:41.5 | And now his company, New Low Low is one of the fastest growing |
| 0:44.5 | brands in pet food in Fire Nation today we'll talk about not compromising on |
| 0:49.1 | providing highly differentiated product and value to end customers. |
| 0:54.4 | We'll talk about getting traction, |
| 0:56.7 | and then you'll be scrutinized by competitors, |
| 0:58.7 | just stay focused, go slow to go fast, |
| 1:02.2 | and stand for something, don't deviate and so much more. |
| 1:06.2 | And a big thank you for sponsoring today's episode goes to Michael and our sponsors. |
| 1:11.5 | One of my favorite conferences to attend each year is HubSpot's annual inbound conference and is coming up fast. |
| 1:18.0 | Join us in Boston from September 5th to the 8th, 2023 for an event like no other. Inbound brings together |
| 1:26.1 | leaders across the business space including sales, marketing, customer success, and operations |
| 1:30.9 | teams. The goal at In, to help you discover all the latest |
| 1:35.2 | trends and tactics you can implement in your business right now. Learn, be |
... |
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