4.8 • 793 Ratings
🗓️ 2 April 2019
⏱️ 21 minutes
🧾️ Download transcript
Max Kerwick plays it differently today by tackling a common listener question: “it’s great to build around an ideal buyer, but how do I market to multiple types of people?”
Do you really have to speak to different customers? First, diagnose and second, decide if you need to segment. Listen in to find out how to do both of those things efficiently.
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0:00.0 | If you've gotten to the point where you have multiple segments, you know that you have multiple |
0:04.4 | segments in your audience, right, you're leaving money on the table by not talking to them more |
0:09.1 | specifically. |
0:10.0 | Welcome to the brand builder podcast presented by capitalism.com. |
0:13.3 | I'm Max Kerwrick and I advise physical product brands to find their story. |
0:17.0 | I'm Ryan Daniel Moran and I invest in physical products brands. |
0:21.4 | A physical products brand is arguably the most predictable path to a seven-figure business. |
0:26.7 | And we advise them, build them, buy them, and sell them. |
0:30.3 | This show goes behind them, tracks their success, and hands you the keys to what's working. |
0:34.2 | Let's dive in. |
0:42.7 | Hey, a quick note for you Amazon sellers and brands who want to be on Amazon and haven't made it a priority yet. I am often asked about changes with reviews |
0:50.9 | or changes with Amazon terms of service or changes with what's working with |
0:56.5 | ranking and all of that kind of jazz. And I'm proud that I have partnered with one of our |
1:03.4 | backroom members. His name is Jeff. He runs an agency that specializes specifically in |
1:09.8 | optimizing your Amazon presence. So if you're a brand that is |
1:16.3 | neglecting Amazon and you've heard me talking about, and you're like, we know we got to get this |
1:20.0 | together, or if you're an Amazon seller and you know you need to turn your attention to audience |
1:24.9 | building and funnels and the stuff that is really going to |
1:28.4 | grow your company, I would recommend that you give a quick shout to my boy, Jeff, at Turnkey |
1:36.6 | Product Management.com. They're at Turnkey Product Management.com. And as I said, they're in the |
1:41.5 | back room. They work with my team and the rest of the big companies |
1:46.8 | and equity groups that are involved in our little circle. And they're usually ahead of everybody |
... |
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