How to Take Advantage of Untapped Ad Opportunities | Ep. #107

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 November 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget. Time Stamped Show Notes: 00:27 – Today’s topic: How to take advantage of untapped ad opportunities 00:33 – Check Twitch and see if it suits your target demographic 01:26 – Email bloggers around your niche and ask for advertisement opportunities 02:02 – It doesn’t cost very much 02:27 – And it converts well 02:41 – Podcast advertising on Midroll 03:12 – Driving leads from podcasts 03:42 – Pinterest ads can yield good ROI 03:50 – Taboola and Outbrain 04:23 – Apple’s new app ads 04:48 – Youtube ads 05:33 – Waze ads 06:11 – That’s it for today’s episode! 3 Key Points: Give unconventional platforms a try for advertising. Ads don’t have to cost much $$$. Check to see if your target demographics are compatible to the ads you’re looking into. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Battau.
0:57.0	And today we're going to talk about how to take advantage of untapped ad opportunities.
1:01.0	So first and foremost foremost I think talking about
1:04.2	Twitch is really interesting because Twitch when you talk about online
1:07.8	internet traffic it's right behind Google it's right behind Netflix
1:11.2	it's section number the fourth biggest, right behind Hulu as well.
1:14.5	So if you think about that, Twitch is actually really big.
1:17.4	If you're trying to target people that are in their teens or gamers that are like 40-ish or so,
1:22.4	you're just watching people streaming games, right?
1:24.0	And e-sports is becoming bigger and bigger.
	...

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