How to Take Advantage of Amazon Giveaways #BrandBuilderPodcast
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 2 July 2019
⏱️ 22 minutes
🧾️ Download transcript
Summary
In today’s episode, Jeff Lieber from TurnkeyProduct Management shares one of the most inexpensive ways to drive traffic on the Internet he has seen in the past few years.
Want to put your Amazon-sanctioned giveaway on steroids? Tune in for Jeff’s tips.
*If any of the steps seem obscure, Turnkey has got you covered with a super detailed 5 page SOP — free! — that walks you through every single one of the actions required!
Key Takeaways
[2:20] Jeff shares some serious numbers on a giveaway campaign he ran with a client — 1k investment over 2 months:
- 9.5k trackable revenue
- 176 000 views on YouTube
- 23 000 web page visits
*Update: supplements are now allowed to do this as well!
Where? [4:48] type the word giveaways in the Amazon search bar!
How? [6:04] you can use your own product and you can even add related complementary product from other brands — you sell toothbrushes? You can add a tube of Crest toothpaste for some extra marketing value!
- Go to your product page
- Click the set up Amazon giveaway link at the bottom
- Enter the amount of product to give away
- Enter the company info and image
- Select lucky number instant win
- Select the steps to enter (like a YouTube video!)
- Offer a discount code to entrance
- Select public
- Check out and purchase your own products!
Steroids! [12:00] YouTube is linked to Google Ads and you can set up retargeting ads for all of the people who watched your video during the “Steps to enter” process of the giveaway.
Note [12:40] If you don’t have or don’t know how to set up a Google Ads account or have a Google Adwords Pixel ID, it is highly recommended that you do that first, even if you’re not ready to run ads, it will gather data for you in the background until you are ready to use it — the same goes for Facebook!
Extra steroids tip #1 [14:02] make the first 15 seconds of your video count: the customer only has to watch that long in order to enter the giveaway.
Extra steroids tip #2 [14:37] YouTube annotations are super effective popups to redirect your potential customers wherever you want — if that’s your website, don’t forget your Facebook pixel!
[17:03] Recap!
1. Enter an Amazon profitable giveaway strategy
2. Take advantage of the free traffic
3. Rake in the profits and build a trackable audience!
Thanks for listening!
Mentioned in this episode
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is a strategy that if it works once, once you figure out and crack the code, you can run it |
| 0:05.1 | week after week after week and run it on all your product. Start running on competitors' products, |
| 0:10.5 | right? Complementary products. There's so many different ways to use this strategy. We run it with all |
| 0:15.2 | of our clients here at Turnkey. Hey, capitalists. We've got a special edition episode of the Brand Builder podcast to share |
| 0:24.8 | with you from Jeff Lieber of Turnkey Product Management. |
| 0:28.2 | The best team we know of and recommend for entrepreneurs to outsource their Amazon management |
| 0:34.0 | too. |
| 0:35.0 | Hey, if you like this stuff, go subscribe to the Brand Builder podcast, wherever you listen to podcasts, |
| 0:40.9 | for exclusive content on e-commerce branding and growth strategy. |
| 0:46.7 | Again, these are new episodes that you won't find on the Capitalism.com feed from Ryan Daniel |
| 0:52.7 | Moran, Max Kerwick, and our Capitalism.com live events |
| 0:57.4 | and contributors. So go subscribe to the Brand Builder podcast. And if you'd like to take the next step |
| 1:03.7 | with your Amazon sales, visit Capitalism.com slash Amazon class to register for Jeff Lieber's next class on growth strategies. |
| 1:13.6 | That's capitalism.com slash Amazon class. On to the show. |
| 1:22.3 | Welcome to the Turnkey Playbook for Amazon podcast. I'm your host, Jeff Liebrick. |
| 1:27.8 | And the goal of this podcast is to share what's working today. |
| 1:31.0 | That's helping my company Turnkey Product Management sell over eight figures per year on Amazon for our clients. |
| 1:36.9 | We will share with you the actionable steps, systems, and playbook that you can plug into your business to boost your sales on Amazon. |
| 1:44.6 | Let's go. |
| 1:51.7 | In this episode, we're talking about a strategy that you must try if you sell on Amazon. |
| 1:57.4 | It's called profitable Amazon giveaways. |
| 2:00.3 | I'm not talking about the strategy you've probably heard of for the past couple years where you're doing an Amazon. It's called profitable Amazon giveaways. I'm not talking about the strategy you've probably |
... |
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