How to Strategically Work With Brands

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 17 April 2019

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WHAT YOU’LL LEARN: Amanda Mueller overseas affiliate, brand, and influencer relations, and has worked with influencers like Summer Fridays’ Marianna Hewitt and Lauryn Evarts of The Skinny Confidential, as well as many micro influencers. On this episode, you’ll hear her brand perspective on what it takes to stand out among the saturation, connect with brands by doing more of what you’re already good at, and build strong relationships during your collaboration.

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Transcript

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0:00.0	You're listening to the Influencer Podcast episode number 106.
0:04.3	Hey, so you know that I am all about connecting and marketing to your right
0:09.2	audience and really who matters most because when you're talking to everybody as I always say you're
0:14.5	talking to nobody so when it comes to marketing your business it's all about reaching
0:18.4	the right audience at the right time and connecting them with your message that will resonate the most.
0:24.0	So if you want to target your customers where they are engaging every day and when they are ready to make a decision,
0:29.5	LinkedIn can help you. Now I know that I've talked a lot about LinkedIn on this
0:32.9	podcast before but I want you to know that when you advertise on LinkedIn you
0:37.6	have the opportunity to build long-term relationships with your customers and
0:40.9	your audience and relationships that often translate into
0:44.2	things like website traffic, higher brand awareness, and of course brand deals and partnerships.
0:49.8	The first step though is talking to that right audience so with the community of over 575
0:55.2	million professionals on LinkedIn you have access to a diverse group of people
0:59.3	searching for all the things that they need to grow professionally that you may be the right
1:03.9	fit for. LinkedIn has the marketing tools to help you target your customers with
1:07.8	precision down to their job title, their company name, and their industry.
1:12.3	Again guys, great for brand deals. their company name and their industry.
1:12.5	Again guys great for brand deals because better targeting equals a message
1:16.9	that your audience or the brands that you want to work with care about
1:20.0	which in turn leads to more trust built with your audience and customers.
1:24.0	In fact, four out of five customers who are on LinkedIn are decision makers at their companies.
1:29.3	So you're building relationships that actually matter.
	...

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